1. Brand is the soul of the existence and development of an enterprise. As we all know, the product itself has no vitality. There is only the product but no brand.

Or there is only OEM but no brand. Enterprises have no vitality and continuity. Only by attaching importance to brand and building the soul of their own development can enterprises become bigger and stronger.

2. Brand represents the competitiveness of an enterprise. There are three levels for enterprise products to participate in market competition. The first level is price competition, the second level is quality competition, and the third level is The first level is brand competition.

3. Brand means customer base. For consumers, branded products can not only guarantee quality to consumers, but more importantly, they can satisfy consumption.

Consumers feel greater psychological satisfaction when consuming. A brand represents a consistent commitment.

For customers, a brand not only means where and who provides the products and services they consume, but also is always connected to a certain level of quality

and brand credibility. A brand represents a certain product and service quality, embodies the image of the company and the evaluation of it by customers, the public

and society, and attracts a relatively stable and loyal customer base. For the majority of enterprises, brand means customer loyalty, a stable customer base, and lasting and constant benefits under the same brand.

4. Brand is an important intangible asset with extraordinary value. To develop a brand, build a brand, and promote a brand, an enterprise needs to invest a certain amount of people, talents, and materials and form various expenses, which constitute the economic value of the brand. In addition, the fame and prestige generated by consumers in the public mind based on comparison with other products constitute the intangible value of the brand. The value of a brand

depends on the public's views and evaluations of this brand's characteristics. Therefore, brand is one of the most important assets of a company.

5. Brand is the long-term accumulation of various elements of an enterprise. From the construction mileage of "brand" you can see the culture, tradition, atmosphere, etc. of an enterprise or product

Or spirit and philosophy. Building a brand strategy and cultivating one's own brand can play a role in improving quality, conveying integrity, and shaping image for enterprises. Society, enterprises, and consumers will all benefit from it, which is of great and far-reaching significance. :

"Brand" is an intangible asset; "brand" is popularity. With popularity, it has cohesion and diffusion power, and becomes the driving force for development

. Corporate brand is the cell of urban economy, and corporate brand is the driving force of urban economy. When building a corporate brand, we must first put integrity first. Without integrity, there is no "brand". Secondly, the construction of corporate brands must be based on integrity

with product quality and product features as the core. Only in this way can consumers' credibility and awareness be cultivated, and only then can the company's products have market share and experience

Economic benefits. Brand building includes brand positioning, brand planning, brand image, brand proposition and brand values, etc.

Reference material: "Brand Building--Baidu Encyclopedia"