Wang Laoji and Jia Duobao cooperated side by side and laid a solid foundation in the domestic herbal tea market. Many post-90s children grew up drinking red cans of herbal tea. However, after all, it is easy to share weal and woe. The contradiction between Wang Laoji and Jia Duobao gradually warmed up after laying the foundation of the world, and staged a dispute over herbal tea that lasted for many years, which made a group of people who ate melons feast their eyes on the drama of "Red Can Dispute" for several years.
The battle for herbal tea market is not over yet. Following the case of "red can packaging", the trademark dispute of "Wang Lao Ji" has entered a white-hot stage, and new progress has been made recently. On the afternoon of July 27th, GPHL received the first-instance civil judgment of Guangdong Higher People's Court, and decided that six companies related to Jiaduobao Group should compensate GPHL for its related economic losses and reasonable rights protection expenses * * * totaling 1.44 1 billion yuan within 10 days after the judgment became legally effective. Jiaduobao also randomly issued a notice saying that "Jiaduobao refused to accept the first-instance judgment and immediately appealed to the Supreme People's Court, and the trial will never take effect." So what's the problem with Jiaduobao and Wang Laoji? When will the dispute of "herbal tea duo" be broken?
Recently, the author carefully reviewed the ups and downs of the feud history of the two companies for more than ten years. The disputes between the two companies are mainly reflected in trademark disputes and red can decoration disputes.
The first is the trademark dispute, the cause of which can be traced back to 1995. As the owner of the trademark of Wang Laoji, GPHL leased the production and sales rights of Wang Laoji in red cans to Jiaduobao. In 200 1 year, Chen Hongdao, the chairman of Hongdao Group, signed an agreement with GPHL, allowing Hongdao Group to extend the production and operation right of "Red Pot Wang Laoji" to 2020, but it was also mixed with the fact that Chen Hongdao of Jiaduobao paid a bribe of HK$ 3 million to Li Yimin, the former vice chairman of GPHL. After the bribery incident was exposed, in 20 12, GPHL recovered the brand of "Wang Lao Ji", and Jiaduobao lost the right to use the trademark of "Wang Lao Ji" and began to build its own brand of "Jiaduobao".
So this is actually a struggle between trademarks and brands. These brands want to protect their interests through legal means.