It will fall off. The reflective markings on the back of the Descente down jacket will fall off. Descente is taken from the French word meaning "downhill". It is a ski brand from Japan. Its headquarters, Descente Co., Ltd., is a Japanese listed company. The company was founded in 1935 as a men's retail store called Ishimoto Shoten. It began to develop ski suits in 1954 and registered the Descente trademark in 1961. It has six series to provide professional equipment for people with different sports needs.