Buick's logo is a circle containing three shields arranged diagonally. Each shield is a different color, the one on the far left is red, the one in the middle is gray, and the one on the far right is blue. This is just a simple meaning. Come with me to understand the meaning of this Buick logo!

The "three bullets" pattern in the Buick trademark is a graphic trademark, which is the logo of the Buick division. It is installed on the car diffuser grille. The three bullets in the picture are of different colors (red, white and blue from left to right) and are arranged at different heights, giving people a feeling of being aggressive and constantly climbing; it means that the Buick division adopts Top-notch technology can be used sharply; it also means that the talents cultivated by the Buick branch are all capable and are invincible warriors with the courage to climb to the top.

Buick's famous "Three Shields" logo is based on a circle containing three shields. Its origin can be directly traced back to the family crest of the Scotsman David Dunbar-Buick, the founder of the automobile manufacturing industry.

The development of the Buick logo into the familiar "three shields" style has gone through nearly half a century of evolution. In the mid-1930s, in the Detroit Public Library, General Motors style researcher LaFombre discovered the family emblem of the Scottish Buick family in "The Lost Family Coat of Arms" written in 1851.

The Buick family emblem is a red shield-shaped logo with a silver and blue Go checker strip pattern running from the upper left corner to the lower right corner. There is a deer head with antlers on the upper right corner of the shield. There is a golden cross on the lower right corner of the shield. There is a round hole in the middle of the cross. The color of the hole is consistent with the color of the red shield. The three shields mark the quality of the car as solid as the three shields.

Today's "Three Shields" logo has been modified in some details. The deer head and cross-shaped patterns have disappeared, but the styles of the three shields of red, silver gray and blue are not much different from the original ones. , the striped pattern of the Go grid is still used today.

The logo of the Buick family, just like its name, will always commemorate David Dunbar Buick, who single-handedly created Buick and ushered in the world's largest automobile manufacturer-- The birth of General Motors. (Pictures/Text/Photography: Zeng Caihong) @2019