Nowadays, companies or individuals will use trademark transfer to avoid idle trademarks, obtain benefits, and promote the healthy and orderly development of the market. Trademark transfer brings two-way benefits to the transferor/transferee.
Enterprises or individuals can entrust an agency to handle the matter, which can relatively avoid many risks. Specifically, the benefits of trademark transfer include several aspects:
1 is to improve the business profit level.
2 A good trademark can gain the trust of consumers when transferred. Through the market influence established before the trademark, through the good market and certain customer resources it already has, it is conducive to consumer recognition.
3 Trademark transfer is not just the trademark itself, but its mature enterprise system, business philosophy, management methods, marketing strategies, etc. These are a huge asset for new businesses entering the industry.
It is precisely because there are so many benefits of trademark transfer that many companies operate through trademark transfer. Through the market share and consumer reputation it has established, it can occupy the market and invest in New goods or services.