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Introduce GUCCI's brand culture
Founded in Florence, Gucci Yu 192 1 is one of the world's luxury brands, and is famous for its unique creativity and innovation and exquisite Italian craftsmanship. Gucci belongs to kering. Kaiyun has many influential boutique, sports and lifestyle brands, and is a leader in the fashion and accessories industry.

20 15, 1 In June, MarcoBizzarri, the new CEO of Gucci, appointed AlessandroMichele as the new creative director of the brand, who will be responsible for the design of all Gucci series and global brand image.

Michael's seemingly eccentric aesthetic combines historical and contemporary features, from Renaissance architecture to punk rock, from18th century tapestries and China's paradise scenery on the screen to brand-new digital technology.

A series of unique and fashionable romantic costumes and accessories are undoubtedly aesthetic achievements; The store presents Michelle's ideas as fantastic and exciting works.

The logo design of the brand LOGOGGUCCI is as luxurious and noble as its goods. The golden color and design form give people an impeccable impression of enterprise temperament. Although such luxury goods always discourage many people, they have left a good impression in people's hearts.

Gucci's brand logo is harmonious as a whole, and the following pattern embodies the core of the whole logo design. Good logo design can push an enterprise to a higher angle, and Gucci shows a higher level on the logo, a level that many people want to approach.

Gorgeous sense of design makes Gucci's corporate logo design more majestic among many brand designs, and also increases its corporate momentum. The slogan of MyGoodLife. (Chinese translation is "Walking with gucci") The polished appearance of product functions creates Gucci nostalgic products, deduces unique handmade quality and strengthens brand-new personalized touch.

This brand-new washable backpack combines the innovative professional skills of craftsmen, so that each product can present a vivid and unique appearance.

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Brand legend

From the Italian high-end leather goods store to the super brand leading the global fashion, from the sudden family dispute to the rebirth and rise after tom ford took over, the story of Gucci from the cloud to the bottom, and then from the bottom to the cloud is really a legend.

From the late 1940s to 1960s, Gucci successively launched a series of classic designs, such as bamboo-handle leather bags, soft shoes with metal buckles, printed scarves and so on. The unique design and excellent materials of its products have become a symbol of elegance and luxury, and are highly praised by ladies and celebrities such as Jacqueline Kennedy, sophia loren and the Duchess of Windsor.

Fashion trends change rapidly. Since the mid-1990s, there have been very few brands in fashion, but Gucci is definitely the hottest one.

Gucci, like many brands, has gradually returned to the international mainstream after a period of low brand tide. In fact, Gucci's history developed very early. As early as 1898, its founder, guccio gucci, came into contact with the rich gentry and celebrities in London and was deeply fascinated by their noble taste.

Gucci tom ford held a glass of whisky in his hand and raised it to the audience in Milan's autumn and winter farewell show in 2004. He is calm and natural, as sexy and charming as the image he created for Gucci. After World War II, canvas was used as a substitute due to the lack of raw materials such as leather. Printed with pairs of letters g as trademarks.

Patterns and striking red and green Gucci symbols appear in Gucci products, such as various canvas briefcases, handbags and wallets. Excellent Gucci has developed into a brand with the same reputation as Louis Vuitton in France. At the same time, it has become the object of imitation by other manufacturers all over the world.

In the following two decades, with the continuous expansion of product range, Gucci, which was based in Florence in its early years, rose rapidly and developed into an international group with branches all over the world and products all over Europe, America and Asia. There are not only popular shoes, bags and boxes, but also accessories such as clothing, perfume, household items and headscarves.

Baidu encyclopedia-Gucci