1, brand upgrade: Haier's rebranding is for brand upgrade, in order to gain more market share, attract more consumers and improve brand awareness and competitiveness.

2. Internationalization: In order to better adapt to the development of internationalization, Haier changed its logo. The new logo continues the brand culture formed by Haier's 20-year development. At the same time, the new design emphasizes the sense of the times. Through simple, natural, harmonious and fashionable design, Haier's corporate logo has been endowed with new connotation and has become the spiritual bearing of Haier in the new development stage.