Amoi is a regular domestic brand. Amoi Technology Co., Ltd. is a well-known mobile phone brand, a famous trademark in Fujian Province, a Fujian famous brand product, and a high-tech enterprise. It mainly develops, produces, and sells mobile communication terminal products, focusing on the development and brand sales of mobile phone products for the 3G era. On December 20, 2009, Amoi Technology Co., Ltd. announced its official establishment in Xiamen. In the Chinese market, Amoi's brand positioning is mid-range or mid-to-high-end, and its prices are relatively affordable compared to products from some internationally renowned brands. Although Xia Xin's domestic popularity and market share are not as good as some big brands, its product quality and cost performance are quite competitive among mid-range brands. Amoi's product line is very extensive, ranging from mobile phones to tablets, laptops, televisions, home appliances, etc., and its product categories are complete.