You can distinguish the authenticity of Adidas shoes from the following four points:

The first point: Genuine Adidas, each pair of shoes has its own number, you can search for the corresponding number by querying the number on the official website shoe information.

Second point: It can be observed from the shoe label that the slash lengths of authentic Adidas 1/2 and 1/3 are different, while the fake ones are the same length;

The second letter d of the English trademark logo "adidas" is connected with the shortest bar, the third letter i and the fourth letter d are connected with the middle bar.

The third point: Look at the stitching. If there are double stitches, it is fake. And from the details of the sewing process, the sewing of the authentic product is very delicate, while the craftsmanship of the fake product is very rough.

The fourth point: It can be seen from the quality that the heels of real Adidas shoes are hard. If they are soft, they are fakes; the curvature of the edge lines of the soles and linings is consistent. It looks very comfortable.

Extended information:

Brand logo

Adidas has three major series: sports performance series performance (three stripes), sports traditional series originals (clover) and Sports fashion series neo (spherical LOGO) (divided into three sub-brands: Y-3, SLVR, NEO LABEL).

Trademark Introduction

Adidas has three logos. The logo corresponding to the Adidas classic series is the clover logo, the logo corresponding to the Adidas sports fashion series is the round half-bag three-stripe logo, and the logo corresponding to the Adidas sports performance series is the most common one we see in Adidas stores. The three stripes logo (some people also call it the three brick logo).

Meaning introduction

The three Adidas logos have different meanings, and their meanings are as follows:

1. Adidas clover logo

Many people think that the Adidas clover logo represents a blooming flower because of its appearance, which respectively represents the "higher, faster and stronger" in the Olympic spirit (which is also the goal that athletes around the world have been pursuing). ". But in fact, the Adidas clover logo originally represented the connection of three continental plates - its shape is like the three-dimensional expansion of the earth, very similar to the world map, symbolizing the power of movement that extends to the whole world. At the same time, this logo also symbolizes the three stripes sewn on sports shoes by Adidas brand founder Adi Dassler.

2. Adidas three-stripe logo

The Adidas three-stripe logo was designed by Adolf Dassler, the founder of Adidas. The three-stripe Adidas logo represents the mountainous area and points out the challenges of achieving, The desire to achieve future success and to continually achieve goals.

3.adidas style? Logo adidas style is a high-end fashion brand jointly developed by Japanese designer Yohji Yamamoto and the Adidas brand. Its products can be said to be the closest to the forefront of fashion among the Adidas brands, and can be regarded as luxury to a certain extent. product series. The meaning of its logo represents the trendy spirit of always standing at the forefront of fashion and pursuing high-end enjoyment. The logo is a circle divided into three stripes in the middle.

Evolutionary History

These three Adidas logos have not always existed since the brand’s inception. It can be said that the evolving history of the Adidas logo is also a reflection of Adidas, a world-renowned sporting goods brand. Co., Ltd. is a testament to its continuous progress.

The Adidas three-stripe logo was the first to be used. In 1949, the second year after the establishment of the Adidas brand, it began to be applied to various Adidas products. It represents the sportsmanship of continuous advancement and continuous transcendence.

In 1972, Adidas gradually replaced the early three-stripes logo with the clover logo, using a more symbolic and more beautiful clover to symbolize the power of sports that extends to the world, and at the same time place its own brand direction. Vision of the world.

After using the clover logo for more than ten years, that is, in the late 1980s and early 1990s, in order to compete with Nike and to enhance its own sense of sports fashion, Adidas once again changed its brand to the earliest The three stripes have been reinvented and applied to products, as Adidas' most well-known (and most affordable) sports performance series (adidas performance).

In 1996, after experiencing an equity acquisition crisis, Adidas reactivated the clover logo and specifically applied it to its sports performance series that are distinguished by middle- and high-class sports enthusiasts and shoe fans. Tailor-made adidas traditional classic series (adidas Original).

As for the adidas style logo, it does not have a long history. The Y in Y-3 represents Yohji Yamamoto, and the 3 represents the three-line logo of adidas, which was designed by the world's top designer Yohji Yamamoto. A new brand created by the creative director in collaboration with adidas.

Reference: adidas-Baidu Encyclopedia