In the daily online shopping process, customers often encounter malicious behaviors of some bad businesses, such as online shop taunting and blackmailing customers. These behaviors not only infringe the legitimate rights and interests of consumers, but also damage the reputation and image of businesses. How to protect rights has become the focus of consumers' attention. The following are some rights protection suggestions: 1. Save evidence: In case of taunting or blackmailing customers in online stores, customers should take screenshots or save evidence in time. You can save product pages, transaction records, chat records, etc. For future rights protection. 2. Communicate with the merchants: When you find that the merchants have bad behaviors against you, you can try to communicate with the merchants first to express your dissatisfaction and rights protection requirements. You can contact the merchant by private letter, telephone or customer service. And ask the merchant to give a reasonable explanation and treatment plan. If the merchant can actively solve the problem, the customer can also consider withdrawing the lawsuit. 3. Complaint platform: If the merchant ignores the customer's rights protection requirements, the customer can complain to the relevant complaint platform. For example, you can complain to e-commerce platforms, industry associations, consumer associations, industrial and commercial bureaus and other related institutions. When making a complaint, it is necessary to provide sufficient evidence and detailed description for the investigation and handling of the institution. 4. Legal rights protection: If after many times of communication and complaints are not resolved, customers can consider legal rights protection. Disputes can be settled through prosecution, arbitration and mediation. When defending legal rights, we must find a credible lawyer or legal aid agency to avoid greater losses. The key to safeguarding rights lies in keeping calm, observing laws and regulations, and taking timely actions. When shopping online, customers can also pay attention to the following points, and try to avoid the problems of malicious merchants: 1. Choose a merchant with good reputation: Choosing a merchant with good reputation and high credibility for shopping can reduce the risk of encountering bad merchants. 2. Read the description and evaluation of goods carefully: When buying goods, read the description and evaluation of goods carefully to avoid false propaganda and deception. 3. Protect personal information: When shopping online, pay attention to protecting personal information, try not to reveal personal privacy, and avoid unnecessary harassment and infringement. 4. Careful payment: Before payment, carefully check the price and quantity of the goods to avoid being cheated by the merchants in the form of inflated prices or false concessions. 5. Keep transaction records and vouchers: During the shopping process, properly keep transaction records and vouchers for future rights protection. You can save order screenshots, transaction records, invoices, etc. In order to provide evidence to the complaint institution or legal institution. 6. Pay attention to after-sales service: When choosing goods, you should pay attention to the after-sales service policy of the merchants and understand the quality assurance and return regulations of the goods. Once there is a problem, you should contact the merchant in time and keep the relevant evidence so as to protect your rights. In short, customers can defend their rights, protect their own rights and interests and maintain the normal order of the consumer market in various ways when they encounter bad behaviors of merchants in online shopping. At the same time, in order to avoid this situation, customers should also improve their awareness of self-protection, choose reputable businesses, pay attention to protecting personal information, and carefully check commodity information to reduce the risk of encountering malicious businesses.