Fenghua City, Zhejiang Province is the key producing area of peaches in China. Fenghua peaches are well-known in all directions for their unique taste, soft meat, sweet and juicy taste, beautiful fruit shape and rich aroma, and are praised as "nectar and dew" and "treasures of Yaochi" by peach lovers in the world. And spread to this day
Fenghua has superior natural conditions, a warm and humid climate, rich varieties of cash crops and characteristic agriculture taking shape. At present, the waste of communication effect is avoided. In order to strengthen the brand competitiveness of Fenghua peaches and establish and manage product brands, Fenghua Peach Research Institute, as the management function department of the city's peach industry, registered the trademark of "Jinping Mountain" in 1998, and used it uniformly in the peach producing areas of the city to make every effort to build the brand of "Jinping Mountain". The planting area of "Jinping Mountain" brand Fenghua peaches in the whole city is nearly 5, mu, with an output of more than 4, tons and a direct output value of nearly 2 million yuan. Initially, large-scale bases such as peaches of Xikou Bridge, thunder shoots of Banxi, taro of Xiaowang Temple, flowers and seedlings of Baidu in Xikou and strawberries of Shangtian have been built. "Yaochi Treasures" peaches and "Luohan Shengguo" taro are well-known and have formed six leading agricultural products, including peaches, bamboo shoots, taro, flowers and seedlings, strawberries and mariculture. Now, in 1996, Fenghua City was jointly named "the hometown of China peaches" by the rural development research department of the State Council Development Research Center and other departments. Fenghua Peach's strong brand awareness and practices were valuable in the market environment at that time.
Fenghua is rich in marine resources and has become the largest foundation of cage culture in Zhejiang Province. Fenghua is building the "Fenghua Ecological Agriculture Demonstration Zone in China", with a total of 12,766 sea cage cultures. At present, this practice of Fenghua Peaches brand management has fully utilized and inherited the intangible assets of Fenghua Peaches regional origin brands, registered product trademarks, and never abandoned the origin of this historical advantage. At the same time, it has highlighted and strengthened product brands, forming the accumulation of brand communication. The 2-kilometer flower and seedling corridor project on both sides of Jiangkou-Xikou Highway has been fully started, and the agricultural ecological environment will be further improved.
product name: Fenghua peach
product origin: Ningbo
product features: soft meat with a lot of pulp
product description: Fenghua peach is superior to "Yulu", and there are two strains of Yulu in the morning and evening, and the late Yulu is the best, which ripens in July to early August every year. Yulu Peach is soft and juicy, also known as "Qiongjiang Yulu", which is fragrant. Fenghua peaches are mainly produced in Changting, Xikou and Xiaowang Temple.
product history: peaches, known as "treasures of Yaochi", have been in Fenghua for more than 5 years. The State Council Development Research Center named Fenghua as "the hometown of peaches in China", so Fenghua peaches can be called national famous fruit.
The natural geographical range of Fenghua Peach's origin is located in the whole of Fenghua City, the southern suburb of Ningbo, that is, 29 25 ′ ″-29 47 ′ ″ north latitude, 121 3 ′ ″-121 46 ′ ″ east longitude, with Xiangshan Port in the southeast; From south to north, it is adjacent to Ninghai County, Shengzhou City, Xinchang County and Yinzhou District, 25km away from Ningbo City and 16km away from the provincial capital Hangzhou City. The geographical administrative divisions of origin include all administrative villages in Fenghua City. The geographical indications of agricultural products are limited to 6 towns and 5 streets in Fenghua, namely Xikou Town, Shangtian Town, Chunhu Town, Qiucun Town, Song 'ao Town, Dayan Town, Jinping Street, Yuelin Street, Xiaowangmiao Street, Jiangkou Street and Xiwu Street. The total cultivation area is 46, mu and the total output is 45, tons.