1. Different concepts

1. Brand: In a broad sense, "brand" is an intangible asset with economic value, expressed in abstract, unique, and identifiable mental concepts. It is a comprehensive reflection of its difference and thus occupies a certain position in people's consciousness. Brand building is long-term. In the narrow sense, "brand" is a kind of "standard" or "rule" that has both internal and external aspects. It makes it unique, valuable, and long-term by standardizing and regularizing the four aspects of concept, behavior, vision, and hearing. A general term for a recognition system of sex and cognition.

2. Famous brand: The term "famous brand" is a marketing term that has been widely popular in my country since the 1990s and is a product of the market economy. It refers to a brand that has a high market share in a product category for a long time, and a brand or trademark that has wide visibility and reputation in the market.

2. Different characteristics

1. Brand: The brand is a proprietary brand and an intangible resource of the enterprise. Brand transformation has certain risks and uncertainties, and the brand is superficial. and expansion.

2. Famous brand: The essence of creating a famous brand is to build knowledge about the brand in consumers' memory. Specifically, it is to establish associations between the brand name and product categories, product reviews, and other unique concepts. From a legal perspective, famous brands are a kind of intellectual property. From an economic point of view, famous brands are intangible assets that correspond to the tangible assets of a company.

3. Different attributes

1. Brand: Brand is an intangible asset that brings premium to the owner and generates added value. Its carrier is used to compete with other competitors. Names, terms, symbols, marks or designs and their combinations that distinguish products or services. The source of added value comes from the impression of its carrier formed in the minds of consumers.

2. Famous brands: have technical and social attributes.