For fruit packaging, visual effects and attractiveness are the core requirements.

How to express fruit through packaging and put consumers in a very relaxed and happy state to accept the product requires designers to start with creativity in the design and conduct a comprehensive design of fruit packaging.

The key to the design is to show the beauty of the fruit while also conforming to the tonality of the fruit and making it convenient for customers.

For example, when designing a cherry-flavored gift box, it should be convenient and firm to prevent bumps.

design by Miao Shu

design by Miao Shu

For example, when packaging a pineapple, it is necessary to retain the characteristics of the pineapple, prevent it from being punctured, maintain ventilation, and have Brand features...

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For the packaging design of this orange, the designer created a beautiful totem formed by oranges and branches, orange and black Paired with modern elegance and modernity. It shows the quality of orange and has a classic packaging that matches it.

The purpose of this blueberry packaging is to keep it as fresh as possible, so that it can be "conveniently packed" anytime and anywhere. The packaging has a perfect opening diameter, a subtle taper, and an ergonomic structure. The front of the pack, in addition to the ventilation of the pack, also includes die-cut holes that give the fruit the necessary visibility.

I would like to share a set of excellent fruit packaging designs for reference.

In these designs, customers can understand the characteristics, specifications and functions of the product by reading the text on the fruit packaging, and accurately obtain the appearance, size and style of the product through the graphics on the fruit packaging.

Design creativity can use appropriate techniques to attract consumers to the artistic expression of graphics. Exaggeration techniques can also be used to artistically exaggerate or reduce the visual image. It can also be based on the form of expression, green environmental protection, In order to arouse consumers' interest and make consumers curious about the products, we start to be creative in the design of fruit packaging in terms of convenience and durability.