Marketing is a daily routine for us salespeople. If, as a salesperson or business person, you don’t even know the most basic marketing skills and methods, you will inevitably embarrass yourself. Here, I will collect and sort out eight common marketing techniques and methods for you. Sample article 1: Marketing skills and methods Marketing skills and methods

1. Outdoor marketing

Outdoor marketing is divided into three categories:

1. Loan officers in Convey the company's product information to potential customers by setting up stalls on the roadside, road shows, and distributing business flyers near the sales department, and introduce potential customers for consultation.

2. The loan officers systematically and purposefully sweep the floors of companies, shops, factories, and residential buildings around the sales department and within the urban area.

Carpet promotion, promote the company's products, and develop target customers.

3. The loan officers find suitable locations in supermarkets, shopping malls, bus stations and other places with high traffic, and the company provides financial support, which is

it is point-of-sale sales.

4. Outdoor marketing tools: leaflets, posters, fans, roll-up banners and other tools.

2. Voice marketing

Voice marketing refers to the marketing method in which loan officers use existing communication tools to develop customers.

1. Telephone marketing, the loan officer obtains the mobile phone number of the potential customer through various legal channels, and then conducts telemarketing

2. SMS marketing, the loan officer based on the mobile phone number of the mobile phone, Send bulk sales text messages for marketing promotion.

3. Fax marketing, the loan officer collects fax numbers and sends faxes in bulk for marketing.

3. Internet Marketing

Internet marketing refers to the marketing method used by loan officers to use the Internet system.

1. Internet marketing, posting marketing posts through the Internet for external publicity

2. Resumes, personal blogs or posts, loan officers establishing personal websites, blogs, Weibo, etc. for publicity Advertising, or directly

Posting on other people’s websites or homepages

3. Mass email, use an email address grabbing tool to obtain email addresses, and then send mass sales emails

4. Use QQ and other chat tools for marketing.

IV. Relationship Marketing

1. Find industry associations, etc., establish good cooperative relationships, and conduct referral marketing.

2. Marketing through referrals from peers and friends. (Select a few partners worthy of cooperation and establish a working relationship network)

3. Old customer marketing is an important method of business development. Loan officers must work hard to maintain old customer relationships and develop old customers

Re-loan or referral loan.

4. For other marketing methods, customers brought in by marketing activities at the company headquarters are usually assigned to various branches. Loan officers should

actively receive customers transferred from the headquarters and answer the phone. Consulting clients.

5. Clear product advantages

Do a good job in marketing and understand the company’s characteristics, advantages and disadvantages (product knowledge)

Psychologically recognize the product and always believe in yourself The products are the best.

Improve subjective initiative and sense of ownership, and have a strong sense of goal and team belonging.

Be familiar with the characteristics of the credit market and information about the same industry, and know yourself and the enemy.

Use words that customers understand, do not use too many professional terms (dress, sincerity, equality), and market with the attitude of helping customers with financing.

Sample article 2: Methods and techniques of Internet marketing Methods and techniques of Internet marketing

1. Introduction

1.1 Background and significance of the topic

1.2 Research content and methods

1.3 The main innovation points of the paper

2. Review of relevant literature

2.1 Research on the current situation of foreign Internet marketing

2.2 Domestic Internet marketing Research on the Current Situation

3. Research on Customer Consumption Mentality in Online Marketing

3.1 Consumer Demand Characteristics

3.2 Consumer Purchasing Motives

3.3 Psychological motivations of online consumers

4. Analysis of my country’s existing online marketing models

4.1 Existing online marketing models

4.1. 1 Online advertising

4.1.2 Search engine marketing

4.1.3 E-mail marketing

4.1.4 Blog marketing model

4.1.5 E-commerce platform model

4.2 Comparison of existing online marketing models

5. Research on personalized promotion in online marketing

5.1 Customer identification Concepts and methods

5.2 Basic characteristics of customers in each region and personalized promotion strategies Sample 3: What should be paid attention to in game marketing

Game marketing is the most common on the Internet today. No matter what website you browse, you will always see game ads stuck everywhere like dog-skin plaster. But the game marketing we are talking about today is not about that. What we are talking about is strategy. Next, the high-end marketing and promotion platform Lubaozuo will show you what postures are used in game marketing. If you have further opinions, please contact Camelopardalis.

1. Local tycoon marketing

Local tycoon marketing refers to promoting a mobile game product in the traditional way of the PC game era. As the name suggests, this is a very "money-burning" business Promotion method. In addition to traditional online pre-heating and offline focus media, there are often "spokespersons", "image implantation", "cross-industry cooperation", etc. To put it simply, as long as you have money, you have to do anything. If others invest one million, you have to invest five million. If others invest ten million, you have to invest fifty million.

For these wealthy investors, it is not difficult to spend a lot of effort to promote a product, but the greater the cost invested in marketing in the early stage also means that the cost will be recovered after the game is launched later. The higher the risk. Therefore, most companies will only focus on one product during a certain period of time. If marketing investment is estimated based on one month's revenue expectations, they will only focus on one or two products a year.

2. Post-90s Marketing

From the Super Curriculum CEO’s “juvenile lies” to the care of “youth should not be bullied”, a series of events have pushed the post-90s group to the forefront again. On the cusp of the storm. Although many investors have begun to pay attention to the post-90s generation, and many VCs have specifically established post-90s funds, post-90s business schools, post-90s training camps, etc., these people are to the post-90s generation just like people were to the post-80s generation. , there are always fewer people watching the excitement outside the door than those who really know the ropes.

And most people are just like the publishers who are afraid of missing out on the next "Dota Legend", they are afraid of missing out on the post-90s market. All of a sudden, various reports about the post-90s generation came flooding in. I believe that not long after, a large wave of mobile games developed for the post-90s generation will also arrive. And a large wave of mobile game entrepreneurs born in the 1990s will also be labeled and pushed to the forefront, becoming the next battleground for marketing experts. Because in their view, those born in the 1990s understand them better, and the games made by those born in the 90s will also be more popular with players born in the 1990s.

3. Two-dimensional marketing

Like the post-90s generation, the second dimension has also been a topic of great concern in recent years. In 20xx, the rise of communities targeting the two-dimensional people such as Bilibili and The proliferation of two-dimensional communication methods such as barrages has made more people pay attention to this group. But as many people have said, it is precisely because of such special attributes that the two-dimensional people have become a "golden potato" that is both coveted and hot.

At present, some mobile games have begun to follow suit, and have launched barrage on traditional outdoor billboards, and barrages can also be seen in some elevator video advertisements. However, a marketing method that has only form but no spirit is just a ridiculous "copycat" for the two-dimensional group. But with the continuous popularity of two-dimensional elements, these forms may form new marketing models or entertainment factors.

4. Film and television marketing

Film and television marketing can be said to be a branch of content marketing. From finding jokes about genius red pandas and other handwritten pornographic articles on Weibo to asking comic authors to draw comics, they all rely on content to win and create dissemination. But in recent years, with the popularity of self-made online dramas and the rise of self-made videos, more and more companies have begun to try to promote games by shooting micro-movies and embedding online dramas.

For example, the "Never Expected" series, from low-cost and crude special effects in the first season to customized content by advertisers, has attracted many game manufacturers, especially mobile game manufacturers. Some of them have appeared in the above, or they have been contracted to complete the entire series. Similarly, there are waves of online dramas such as "Diaosi Men". On the one hand, this kind of drama has its own communication effect, and on the other hand, the target group of these online dramas is highly overlapped with mobile game users.

However, there are not many such online dramas that can continue to be popular, and the output is not high, but there are a lot of advertisers who want to contract them. Therefore, in this situation where the supply exceeds the demand and advertising space is hard to buy with a lot of money, many manufacturers have begun to try to make their own short films and videos.

5. Hunger Marketing

Although when people think of hunger marketing, they will naturally think of Xiaomi mobile phones, but it can still be regarded as a new trend in the mobile game industry. As the value of IP is paid more and more attention by mobile game companies, some games adapted from genuine IP have changed from the overwhelming publicity in the past, and only adopt limited time and limited testing for fans, and release a smaller number of activation codes to the outside world. To achieve the effect of hunger marketing.

Of course, fundamentally speaking, in addition to marketing factors, the quality of the game itself is also a critical part of hunger marketing.

6. "Self-defeat" marketing

Today, many entertainment stars are no longer popular because of their superior "goddess" or "god" style. In this era of entertainment to death , many celebrities relied on "self-defeating" to usher in the second spring of their careers. The most impressive self-defeating marketing in the game industry is that the perfect mobile game "The Legend of the Condor Heroes" invited "Xiao Long Bao" Michelle Chen to shoot a promotional video for it. Chen Yanxi, who became famous because of her image as the "goddess of first love", has always presented herself as a "beautiful girl". However, after taking over the filming of Yu Zheng's "The Legend of the Condor Heroes", she has been criticized for her styling and other issues. Many netizens It is even called "Xiao Long Bao" instead of Little Dragon Girl. There is no shortage of related spoof materials on the Internet, and it is compared with Li Ruotong, Liu Yifei, etc. It was originally a huge slot, but it was perfectly transformed into a communication point. Because it was Chen Yanxi who publicly "self-deprecated" for the first time after the broadcast of "The Legend of the Condor Heroes". She got rid of the image of "stiff academic master" that she had brought to the audience since her debut and became more cute. This is good for herself and the game. It can be regarded as a "win-win" ending.

7. Chicken soup marketing

Chicken soup marketing is suspected of being a propaganda, but the marketing effect is very good. For example, a certain player earns over 10,000 yuan a month playing games, a certain game anchor earns one million a year, etc. I don’t know if this is the real situation, but many gamers will still click in and take a look when they see such news on the Internet. For players Understanding the game still helps a lot.

8. Vulgar marketing No matter how glamorous your clothes are, there will always be some lice holes. Although everyone is trying some formal methods other than hype, last year we still saw such things as "jumping off the building" “Take off your clothes,” “kneel down,” and other unbearable ways. It is true that every company and every product has its own tone and style. However, from the "childlike faces and big breasts" and "otaku goddesses" in the era of PC games to the "naked kneeling" in the era of mobile games, we have also seen the continuity of certain bad habits in this industry.

For players, they need something eye-catching, and for manufacturers, they need a low-cost and high-return approach, so similar hype must be an unavoidable problem. However, as the brand awareness of players and manufacturers gradually increases, this kind of "unfashionable" gameplay has always been difficult to achieve. The choice between "going down in history" and "turning into a laughing stock" is also a personal choice. It's just that whether it's Sister Furong, Sister Feng or those who are their successors, how many people will be remembered by everyone as time goes by? And the process of whitewashing will not be as simple and easy as "self-defeating" .

The above are some methods about game marketing, but as for vulgar marketing, I suggest you use it sparingly or not at all. Because even if you can get attention, you may not be able to get conversion. At best, it is just a laughing stock. Angry Frog Network, a company directly affiliated to Camelopodo, is the official agent of Baidu Library and can undertake official certification of corporate Baidu Library and commercial library account opening business. If you have relevant promotion needs, please contact Angry Frog Network. Sample article 4: A brief discussion on the marketing methods and techniques commonly used in hotels. Industrial economy

A brief discussion on the marketing methods and techniques commonly used in hotels

　○Deng Fang

( School of Economics and Management, Pu'er University

Abstract: The hotel industry is the first of the three pillar industries of the tourism industry. It is one of the earliest industries to integrate with international standards and has the highest degree of internationalization since the reform and opening up. Currently, it is globally integrated. In the context of the hotel industry, competition in the hotel industry is increasing day by day, so the application of marketing in the hotel industry becomes more important. This article discusses several commonly used hotel marketing methods in the hope that our country's hotel industry can use them appropriately to enhance hotel operations. Competitiveness in the process.

Keywords hotel competition marketing

Methods and techniques

1. The current situation and competitive pressure faced by Chinese hotels

In the 1980s, China's hotel market was in short supply. In the 1990s, supply and demand began to be basically balanced. In the 21st century, China's hotel market turned to a buyer's market with oversupply. Survey data shows that as of now, the hotel industry is facing fierce market competition. In the fourth quarter of 20xx, among the 12,776 star-rated hotels in the country, in addition to 881 hotels that were closed, there were 146 one-star hotels, 2,922 two-star hotels, 5,735 three-star hotels, 2,370 four-star hotels, and 5-star hotels. Level 722. As international brand high-end hotel chains have listed China as a key development area, such as InterContinental, Wyndham, and Marriott, they have increased their investment in China. Therefore, the entire hotel market is divided by hotels of various price ranges. How to vigorously develop hotel customers and obtain maximum economic benefits under the existing conditions requires us to use appropriate marketing methods and techniques.

2. Commonly used hotel marketing methods

　1. Holistic Marketing Method

Philip Kotler, a professor at Northwestern University in the United States, first proposed the theory of holistic marketing. He believes that a company’s marketing activities should include all aspects of its internal and external environment. Important actors include suppliers, distributors, final customers, employees, financial companies, governments, allies, competitors, news media and the general public. The core idea is "cooperation", which is the integration of independent marketing efforts by enterprises. Become a whole to create synergy and speak with one voice to the people you want to hear.

Holistic marketing is also called "whole-person marketing" because it requires all departments of the enterprise. As well as the concerted efforts and close cooperation of all employees.

The overall marketing concept must be penetrated into the organizational structure. Not only marketing personnel must have an overall marketing concept, but also personnel engaged in production, finance, and personnel work must have an overall marketing concept in order to expand product sales and increase market share. Do your best. The overall marketing awareness advocated by the hotel is to let every employee understand that the quality of their work is directly related to the hotel's image, reputation and life. Everyone doing their own job is promoting hotel products, and on this basis Consciously promote the hotel's products and services according to customer needs, and achieve the best sales results through customer satisfaction.

2. Opportunity marketing method

(1) The meaning of opportunity marketing. The so-called opportunity marketing is to seek marketing activities that can bring important significance to the company's marketing activities and are consistent with the company's marketing purposes

Yunnan Pu'er 665000)

. Enterprises should seize favorable short-term opportunities in the external market environment and carry out marketing activities that are conducive to product development, thereby creating market strategies with extraordinary results. Opportunity marketing is broader than event marketing. An opportunity can be an event, a festival, a hot topic, a market change, etc.

(2) The application of opportunity marketing in hotels. One is to look for marketing opportunities that already exist. That is to find suitable marketing opportunities from market needs that have been ignored or discarded but remain unmet. For example, look for marketing opportunities from the supply and demand gap in the hotel market, seek marketing opportunities from hotel market segmentation, seek marketing opportunities from the defects of hotel products and services, and seek marketing opportunities from the weaknesses of hotel competitors. Marriott is a leader in finding marketing opportunities that already exist. The Marriott brand is present in almost every segment of the hotel market. On the one hand, they have different prices and segmented services, but on the other hand, they maintain the same quality and affinity. They are all leaders in their respective market segments. . From a certain point of view, Marriott is like "Procter & Gamble" in the hotel industry. As long as there are market opportunities, it will continue to work hard to build and extend new sub-brands. This also reflects the corporate culture of Marriott Group - doing everything possible. Try your best to discover the needs of your target customers and then try your best to meet them. Once the existing brands cannot support these businesses, Marriott will immediately build a new brand.

The second is to create new marketing opportunities. The most important thing in creating new marketing opportunities is to be able to respond quickly to changes in the marketing environment, be good at discovering opportunities from many ordinary things, and be good at utilizing various conditions for marketing, developing new products, and meeting new customer needs. . For example, create marketing opportunities from hotel market development trends, create marketing opportunities from current social trends, use various social practices to create marketing opportunities, and use hotel marketing methods to create marketing opportunities. The world does not lack opportunities, it just lacks the eyes to discover them. For hotel managers, it is necessary to look for every possible opportunity to win the hotel's survival.

3. Cultural Marketing Method

Cultural marketing is a comprehensive concept. Simply put, it is a marketing activity that uses various cultural forces. Specifically, it refers to a marketing method in which enterprises consciously achieve their business goals by discovering, screening, cultivating or creating certain core values. That is, proactively infiltrate corporate culture in hotel marketing activities, improve the cultural content of the hotel, create a unique cultural atmosphere, use culture as a medium to communicate with customers and the public, and build a new mutual benefit relationship. Hotel cultural marketing includes not only shallow-level conception, design, modeling, decoration, packaging, trademarks, styles, but also value judgment, aesthetic judgment and moral judgment on marketing activities.

Creating a theme hotel is a cultural marketing method. For the hotel itself, theme construction is the only way for us to cope with competition.

There are many wines in the country

28

"Contemporary Economy" Issue 19, 20xx

Industrial Economy

CONTEMPORARYECONOMICS

Integrate theme culture into the entire hotel. Stores are building theme culture hotels.

In the construction of software and hardware, from the hotel’s internal and external environment layout, overall house shape, interior decoration, internal calligraphy and painting decoration, guest room furniture Lamps, staff clothing, catering culture, various hotel entertainment projects and other aspects jointly reflect the essence of the hotel culture, and always run it through the entire hotel's service items and overall atmosphere. In terms of multi-functional services such as a bed and a bunk, a window and a scene, a poem and a painting, a meal and a drink, every detail of the hotel can be seen in the hotel's specific cultural symbols, and can make customers feel the hotel. The connotation and soul of culture. For example, Hexiang Villa in Qingcheng Mountain is a themed cultural hotel with the theme of Taoist culture. Taoist culture is the most influential regional culture in Qingcheng Mountain, Dujiangyan. It is a world cultural heritage and a cultural business card of Sichuan and even China. Hexiang Villa is the choice As a development path, Taoist culture has formed an organic combination and good results in the management of the villa in terms of time, location, and people. Sample essay 5: The main skills and methods of Internet marketing The main techniques of Internet marketing

In the current society, Internet marketing has become an important means of publicity for major enterprises. If you do not use Internet marketing properly, you will not be able to communicate with the enterprise. There will be great disadvantages in the competition. To summarize, the main methods and techniques of Internet marketing are as follows.

1. Corporate blog (Weibo) marketing model

Playing with blogs is no longer a matter of a single individual. With the rapid development of the Internet era, blogs are used as promoters. Reasonable and orderly promotion of advertising effects for one's own enterprises has become a marketing method for many enterprises. Among them, the current rise of Weibo has very good interaction and communication, which is very conducive to the participation and play of netizens. creativity. Enterprises can also communicate internally and externally through corporate blogs or Weibo to achieve the effect of enhancing customer relationships, improving the soft business environment, and shortening the distance with the people they care about. Corporate blogs or Weibo can disclose the company's main indicators on the basis of , blogs should be used to provide a reasonable guide to customers or groups of interest, the company's relevant achievements or products should be posted on the blog in a timely manner, and the information should be updated in a timely manner. Under the security management mechanism, the blog can play its due role. If you make good use of your blog, you can attract potential customers and gain a wide range of attention for your company. You can also build your own website platform and successfully promote your company to the Internet.

2. Use free software to carry out online marketing

Enterprises’ online marketing is generally initially carried out using some free or paid software. The purpose of the enterprise is clear, that is To achieve the effect of promotion, if you use software with low cost and good effect, it will certainly be used by enterprises. There are many free software now. Through these software, you can get a large number of users and thus obtain valuable business information. As for software, many companies use Google, which is a free software, as well as Gmail and Google Earth, which are also paid and customized by the company. These software not only provide powerful search functions, but the key is that they can occupy the network. a place.

3. Internet interactive advertising and marketing model

Now the development of the Internet has exceeded people’s imagination. You can promote your company through Baidu, Google and other products. You can use Baidu to do this Use the platform to refresh the company's Baidu ranking, upload company-related information and successful cases to Baidu and other related pages, increase the company's click-through rate, and achieve the purpose of extensive publicity. These advertising costs are not high, and the return rate is strong, that is, the return on investment will be high.

4. Regional marketing model

As a developing enterprise, you can appropriately hold some well-known enterprise exchange meetings or product launches to promote your own enterprise or products through momentum building. Products, thereby increasing manpower, and new product releases can also be held regularly in designated areas such as schools, communities, etc. Through activities, upline and offline development models can also be introduced, and franchisees and other links can be introduced.

The development of enterprises is inseparable from online marketing. If an enterprise lets go of online marketing and does not occupy a place on the Internet, it will lag behind those that have already carried out online marketing to a great extent. Enterprises use extremely low costs to open the door to enterprise development through Internet marketing. This is the business philosophy of Internet marketing.