In order to ensure that activities can be carried out in an orderly manner, it is usually required to make an activity plan in advance, which is a written plan for specific activities to be carried out. How to write an activity plan can play its role better? The following is my carefully organized activity planning scheme for the Mid-Autumn Festival in 221. Welcome to share. Activity planning scheme of property Mid-Autumn Festival 1
The Mid-Autumn Festival is the second largest traditional festival in China after the Spring Festival. On this day, every family has a reunion dinner, tastes moon cakes and enjoys the bright moon, and it is full of joy and festive atmosphere everywhere. This year's Mid-Autumn Festival coincides with the Eleventh Golden Week, which is also a golden opportunity to hold activities.
1. Activity background
On the Mid-Autumn Festival night, the bright moon is in the sky, the radiance is all over the earth, and the owners gather, which not only reflects the harmonious atmosphere like a big family in the community, but also further enhances the image of the property management company.
II. Preparations for the event
1. Theme of the event
Mid-Autumn Festival, a new house for reunion-the word "new house" can also be replaced by the name of xx community.
2. Purpose of the activity
(1) Take "Mid-Autumn Festival", a well-known traditional festival, as an excuse, so that the owners will recall the happy scene of this Mid-Autumn Festival every Mid-Autumn Festival and have a good impression.
(2) Through this recreational activity, the harmonious communication and cooperation between the property and the owners were enhanced, leaving a good first impression and maintaining a friendly and harmonious relationship between them.
(3) Enhance the influence and attraction of residential property and establish a good image.
3. Forms of activities
Cultural activities with the theme of "Mid-Autumn Festival" have various forms.
4. Target audience
Owners who live in the community, special programs for Mid-Autumn Festival activities.
5. The activity time is
on the evening of xx, xx (determined by your company).
6. Venue
You can choose a wide venue in the community.
Third, preliminary preparation
1. Pre-stage publicity
(1) Take the initiative to propose this activity to the owner when handing over the house, and warmly invite the owner to participate.
(2) Poster publicity.
(3) leaflet form (optional).
2. Pre-preparation for the activity
(1) Ten days before the activity, publicize the mobilization meeting, determine the activity theme, activity mode, entertainment program and activity process and send them to every employee, so that employees can know their tasks, and at the same time, they can clearly tell the owners what highlights and entertainment projects are available to attract the owners' active participation.
(2) Practice the lines and literary programs in actual combat by preheating, and sum up the problems before skillfully and naturally using them. Set up full-time hosts and conference staff to be responsible for different jobs.
(3) Rehearsal, audio debugging and layout at the event site.
(4) Arrange full-time venue layout.
(5) The night before the activity, a mobilization meeting was held to summarize the publicity activities and clarify the current division of labor and emergency plans in case of accidents.
(6) The gifts used in the activity should be in place three days before the activity, and the problem of insufficient or inadequate gifts should not occur on the day when the activity starts.
(7) Look for children with artistic expertise in the community and invite them.
(8) Find out whether there are newlyweds among the owners, invite them, and tell them the rules and arrangements of the activities in advance.
3. Planning preparation
(1) Site layout of required items: banners, balloons, etc. to create a festive atmosphere.
(2) Make gift packages and prepare gifts.
(3) Draw the floor plan of the activity site and practice in advance.
IV. Activity design
1. Enjoy the moon and distribute moon cakes. At the same time, feel the significance of the Mid-Autumn Festival theme with your heart. If possible, it is suggested that the owner call his parents or relatives at home to bring his thoughts to distant relatives and friends.
2. Briefly introduce the relevant information about the origin and significance of Mid-Autumn Festival, so that the owners can tell the previous or most memorable Mid-Autumn Festival and share happiness and fun with you.
3. Interactive games:
(1) Chanting verses related to Mid-Autumn Festival. Whoever sings more correctly will be given a beautiful little gift.
(2) Sing a song with the word "Moon" in it. Whoever sings much better will be given a small gift.
4. Mid-Autumn Festival "Best Family" Competition
A singing program can be held, that is, singing songs with the word "Moon" (or chanting verses or idioms related to the Moon), inviting several homeowners to confront each other, winning by singing more songs, giving gifts, and other participating families also giving small gifts. Each family only needs to give one gift.
5. Arrange talent shows for children in the community. Children's shows are generally programs that the audience would like to see.
6. According to legend, quiet moonlight on the Mid-Autumn Festival night can make a woman pregnant. Therefore, in some areas, every Mid-Autumn Festival, women will go out and bathe in the moonlight, hoping to have a baby early, which is called "according to the moon". The company can learn from this legend and invite newly married couples to take the stage, wishing you an early birth. Property Mid-Autumn Festival activity planning scheme 2
In order to seize the favorable opportunity of Mid-Autumn Festival, drive passenger flow with vigorous promotion activities, expand the popularity and market share of xx, make the peak season sales have a good start, and lay the foundation for the completion of the annual task, the following scheme is formulated.
1. Theme of the event
The aim is to connect the feelings between developers and owners, and between owners and owners, and to build a happy and peaceful Mid-Autumn Festival community atmosphere and create a new brand community with the most cultural connotation with the construction of spiritual civilization in prosperity of the community.
second, the purpose of the activity
give back to the owners, repay the society, and improve the visibility and reputation.
III. Time of the event
19: -21: 3 pm on xx, XX
IV. Venue
Lobby or an open place.
V. Participants
The total number of owners, leaders of neighborhood committees, police officers in the jurisdiction, journalists from news media and some party workers of the company shall be controlled within 5.
VI. Contents of activities
Songs, dances and interactive games are the main forms, and a few tips on property management are interspersed between the programs to win prizes and answer questions, so as to fully mobilize the enthusiasm of owners to participate in activities and play a leading role in promoting the future residential property services.
Finally, draw the owner's grand prize in the form of a lottery to end the party.
VII. Activity plan and personnel arrangement
1. Call the number and list of people who will make an appointment to attend the party before X month, and invite the leaders of the neighborhood Committee where the community is located to participate to determine the total number.
2. Find a suitable party place, make a reservation, and determine the background layout and the provision of audio facilities.
3. Hire a professional performance team to determine the performance program, determine the host of the party, and invite the leaders of the competent department.
4. Book moon cakes for party gifts (according to the number of people attending the party).
5. Activity promotion: print a leaflet for the party (tips on property management on the back).
6. purchased materials required for the activity: drinks, mineral water, prizes, souvenirs, performance props, etc.
7. Personnel arrangement
(1) Chief Commander of the event site: xx.
(2) Specific person in charge of party activities: xx.
(3) logistics group (responsible for purchasing goods): the marketing department is responsible.
(4) security group: (maintaining order at the party): the property management company is responsible.
(5) Audio venue group: the co-organizer is responsible for the construction of the audio stage, and the property department xx is responsible for ensuring the normal power supply.
(6) publicity materials group (responsible for contacting and communicating with relevant parties and media, taking photos on the spot, filling in the contents of the event, and publishing information on the company's network and community bulletin boards): the marketing department is responsible.
VIII. Precautions for the activity
1. The activity staff must obey the deployment of the commander-in-chief and keep the mobile phone communication smooth.
2. The activity staff must strictly abide by the activity arrangement and finish the task on time.
3. Do a good job in publicity, and notify the owners of the community in time to ensure that the number of participants reaches a certain scale.
4. Make sure that the activities are well prepared.
5. Pay attention to maintaining order at the scene during the activity.
6. The activity staff must be conscientious.
Interactive program reference:
1. Balloon throwing
Preparation: provide 3 small baskets (beautifully packaged in small baskets) and 4 balloons.
Rules of the game: Please send six players (mother and son or father and son) from three families under the stage, in a group of two, and draw a line to keep them apart at a certain distance, one carrying the basket and the other pitching. The basket-bearer tries to catch the ball from the pitcher, and finally decides the final outcome by the number of catches. This game mainly examines the cooperation ability of two people to see who finally comes home with a full load.
2. Yugong moves mountains
Preparation: one meter bamboo pole
Rules of the game: invite three groups of families under the stage, with three members, each of whom will lift the bamboo pole horizontally with one finger, and transport it safely and smoothly from the end A to the end B, with a distance of 5 meters in the middle. The first one wins, and the one who falls behind in the middle quits, which mainly shows that the family Qi Xin will work together to complete a job.
3. Garbage sorting:
Props: sorting trash cans (5 recyclable, 5 non-recyclable and 5 hazardous trash cans); Plastic garbage bags (15 pieces); Three different types of garbage (five copies each).
Rules of the game: First, the host will introduce the knowledge of garbage classification to the party participants.
The host invited five children from five families in the audience to bring their garbage around them, sort it with garbage bags according to the requirements of garbage classification, and then put it into the corresponding sorting bins. Whoever sees the more accurate classification and faster delivery will win the first prize, and the rest of the participating children will be awarded the participation commemorative prize.
This program can help the owners learn the knowledge of garbage classification during the activities, and improve the environmental awareness of the community, so as to consciously cooperate with the environmental management of the community property in the future. Planning Scheme for Mid-Autumn Festival of Property 3
Whether this activity can be done well is particularly important for whether the annual sales target can be achieved, and at the same time, it is necessary to grasp the consumer psychology, so as to increase the flow of people, enhance the popularity and expand the sales of shopping malls during the Mid-Autumn Festival and National Day.
1. Family Photo Contest
Purpose: Through this photo contest, we will show the efforts that xx has been making for the life of xx people, and take this opportunity to show consumers the beautiful landscape resources created by xx New Town.
activity theme: the theme of showing family harmony, warmth and happiness through photography.
Activity content: Collect family-oriented photography works from the whole city of xx, compare and select the winners, and publish the works in the media.
event execution:
1. In order to expand the influence of this event and fully mobilize the media resources, it is suggested that this event be jointly organized with relevant government departments. Specifically, this event will be hosted by relevant government departments and undertaken by the Photography Association of xx City, with xx as the main sponsor and the real event controller.
2. The activity starts from the Mid-Autumn Festival, and the time for collecting works is one month.
3. Publish the competition information in the major media in xx city, and provide the contestants with a photography venue with the xx landscape belt, implying the contestants.
4. Professional photographers can be arranged to take pictures of works showing xx landscape belt to participate in the competition. As a backup, they can be arranged to win some prizes when necessary, so as to publish them in the media as award-winning works.
5. There are rich prizes to stimulate more people to participate. The first prize is suggested to be a 3-inch LCD TV and a vip gold card in xx New Town (you can enjoy a 98% discount on xx house purchase).
Second, Mid-Autumn Festival Friendship Activity
Purpose:
Through the Mid-Autumn Festival, a traditional festival which is highly valued by Chinese people, a grand activity will be held to socialize with the owners, show xx's excellent after-sales attitude, enhance the social reputation and influence of the enterprise, and at the same time promote the purchasing determination of potential customers.
Activity theme: xx Mid-Autumn Festival Association of Owners.
Activity content: During the Mid-Autumn Festival, the owners of xx New Town will be invited to enjoy the moon and tea in xx Square, a newly-built landscape zone in xx, for a wonderful night.
Activity execution:
1. Activity location, mainly in xx Square, extending to all components of the landscape belt.
2. Site layout:
(1) The main stage is set in xx Square.
(2) In order to protect the green space, it is suggested to cover the green space with green carpet.
(3) Moon cakes, tea and other drinks and foods are placed around the activity site for the owners to eat.
3. Participants:
All owners of xx are eligible to participate, but considering the capacity of the event site, it is suggested to publish the event information in the media, indicating that the top 1 registered customers will have the opportunity to participate in the event at the site from a certain time, and they will receive invitations from XX New Town, and each invitation is limited to three people. Other customers will receive a mooncake gift box provided by xx New Town.
4. Live performance. Employees and customers of xx New Town will perform on stage (singing, dancing, etc.). Consider hiring a live band.
5, an activity, inviting the owners to participate in some family-oriented interactive games on the stage.
(1) There is a connection between parents and children. Parents and children are divided into two ends of a long table, separated by a wooden board, so that they can't see each other. Three kinds of food are placed in front of parents, and children eat one of them, and then show their parents the expression of eating this food. Parents can guess which kind of food their children eat.
(2) some simple and easy-to-execute activities, such as stepping on balloons, can well render the atmosphere of the scene.
6. Prize setting. The live interactive game should send prizes to all participants on stage, and there is little difference between the winners and those without winners. It is suggested that the winner's prize is a dvd and the others are a rice cooker.
iii. Western-style buffet dinner
Purpose: This is an activity arranged in the Mid-Autumn Festival live event, which is mainly used to attract customers to participate in the Mid-Autumn Festival networking activities.
activity content: prepare western-style fast food for the participants at the activity site. Let the customers of xx New Town experience the fresh feeling, which can give consumers new brand associations with xx New Town.
Activity execution:
1. Invite chefs from local western restaurants in xx to serve this activity, and you can reach an agreement with them to increase their exposure when promoting this activity, so that they can serve us for free, or