Definition of trademark

1. A trademark is a mark of commercial origin, that is, a unique symbol is used to identify the goods and services provided by a specific individual or enterprise.

2. When consumers are far away from producers, the role of trademarks is particularly important.

3. These consumers need to decide whether to buy or not buy a certain company’s products and services based on trademarks.

4. In most countries, a trademark must be registered to be valid, and the registration must be updated on time.

5. Copyrights and patents will eventually expire, but the names of companies that treat consumers well become more and more valuable as time goes by.

6. If the trademark also expires, then the customers will be harmed collectively, just like the owners will be harmed.

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