Brand planning is a deep expression: brand planning is to make the corporate image and product brand form a personalized distinction in the minds of consumers, and to create a relationship between consumers and corporate brands and product brands. Unified values, thereby establishing your own brand voice.

A brand is an intangible asset that brings premiums and added value to the owner. Its carrier is a name, term, symbol, mark or name that is used to distinguish the products or services of other competitors. Design and its combination. The source of added value comes from the impression formed in the mind of consumers about its carrier. The deeper expression is: Only a brand that can be spread by word of mouth can be called a brand.

When most consumers now purchase or choose products, they will choose brands with which they have a high sense of identity, and these senses of identity mostly determine their purchasing behavior. At the same time, this is also one of the means used by most companies to improve their brand effectiveness and retain consumers.

Creating a brand image allows more users to understand your products and trust your company. For a brand, focusing on publicity and promotion of the brand and precise brand positioning can bring a broader path to the brand's later development, and at the same time increase the brand's potential.

How should companies build brands and build awareness in the minds of consumers? Today, I will introduce to you some key points and methods of building a brand~

1. Clear brand positioning

Brand positioning is the first and core. It is the key to establishing a brand and achieving sales. The starting point and destination of value are the basis for later promotion. Brand building is mainly about highlighting differentiation, and there are three steps: exploring market opportunities and finding the target market; benchmarking competing products to find differentiated advantages; spreading differentiated advantages and building awareness.

I believe that any product will inevitably undergo market research from its initial idea to its later launch, and the essence of market research is to find breakthroughs for differentiation. Without differentiation, brand products will be regarded as ordinary products or similar products, and competition will tend to be based more on price.

With differentiation, target customers immediately understand the value of the brand and why they should embrace it over competing brands. Only by clarifying the differences, highlighting the differences, and building products around the differences can over time a connection be established in the minds of consumers, thereby strengthening the brand's tone.

2. Increase brand added value

Increasing brand added value is invisibly building a bridge between yourself and potential customers. Successful brands are often able to continuously maintain the added value they bring to customers and enable customers to make repeat purchases.

For example, many brands will ask celebrities to endorse their products. After all, in an era when traffic is king, using celebrities can achieve the purpose of promoting brand products and increasing exposure in a short period of time. This also increases the added value of the brand. means.

3. Establish brand relationship

Brand relationship is also called brand buzz, that is, the brand begins to create a buzz effect with consumers. What begins at this time is not just an emotional buzz, but a deep connection between the customer and the brand.

At this time, the brand has accumulated enough brand assets and formed a competitive advantage based on the brand. The brand has become one of the major assets of the company, and the financial value of the brand has begun to truly become apparent. Moreover, companies can rely on brands to earn profits that are much higher than those of their peers, rely on brands to withstand unexpected risks, and rely on brands to drive the improvement of other businesses of the company. Brands have also become a benchmark in the industry.

To sum up, the above three points are the key points of brand building. For any company that wants to connect its products with users, brand building is a necessary way. However, most companies do not pay enough attention to brand building, or they pay attention but are unable to do it well. At this time, they need professional companies to plan and assist.

Joy Investment, a professional investment outsourcing company, improves the accuracy of project diagnosis by conducting online project diagnosis, online roadshows and other methods.

In the early stages of cooperation, Juhe will conduct market research based on the project, fully clarify the operability and differentiation between the project and competing products, the project and the industry, and the project and the market, clarify its own purpose, and strive to build a brand.

During the cooperation period, Juhe Investment Promotion will incubate, formulate brand strategies and create tools based on the actual situation of the project at the current stage. For brand building and promotion, choose aggregation investment.