1. Heytea

"Hitea Hot Wheat" is a baking brand under Heytea. In addition to tea drinks, it also sells soft European buns and makes all European buns. Finished in store.

In March 2017, the first "HiTea Hot Wheat" store opened in Guangzhou Huifu East store, and subsequently opened new stores in Shenzhen, Shanghai, Beijing and other places. Currently it has 16 stores across the country.

2. Nayuki’s Tea

Nayuki is obviously ahead of the curve when it comes to making side cards. Pindao Catering, to which Nayuki belongs, owns four directly-operated tea brands, including Nayuki's Tea, Tai Gai, Lishan and 27fruits Licorice Fruit.

Taigai’s customer base is young people aged 15-20 years old. Its products have a higher sugar content and specialize in milk tea. There are no soft European bags. The unit price is about 25 yuan. On September 5, 2018, Taigai entered Singapore ahead of Naixue’s tea and opened its first branch in Nex Shopping Centre.

In April 2018, Naixue Tea’s brother brand “Lishan” was launched in Coastal City, Shenzhen, focusing on “famous tea + fresh-cut fruits”, with a unit price of about 30 yuan.

In terms of store design, unlike Nayuki’s bright and elegant feminine style, the Lishan store is mainly dark green and has a more atmospheric style.

27fruits licorice fruit is improved from the local licorice fruit flavor in Chaoshan. The fresh fruit is added with licorice and plum juice, which is sweet and sour. Currently open to join nationwide.

3. Cha Yan Yuese

As a "landmark" tea brand in Changsha, Cha Yan Yuese has become famous due to "franchising", "copycat", "trademark squatting", etc. The question was frequently trending on Weibo and became popular across the country. In fact, Chayanyuese, which has the "hot search physique", currently has more than 80 stores in Changsha, all of which adopt a direct operation model. Only the sister brand HelloTea Zhihu Tea.

The sub-brand Zhihu Tea originally focused on cultural and creative products. In 2017, it transformed into a tea shop, focusing on cheese milk tea and tea retail, and providing takeaway services; the style is consistent with the appearance of tea. Yuese comes from the same origin and has a strong Chinese style.

Image source: Cha Yan Yuese’s official Weibo

4. Happy Lemon

When it comes to being a secondary brand, established tea brands are not far behind. In the category of tea drinks, Taiwan Yaming Group, to which Happy Lemon belongs, owns three brands: Happy Lemon, Cat's Eye in the Tea Pavilion and Hema.

The sub-brand "Cat's Eye in the Tea Pavilion" launched in 2016 is positioned in the mid-to-high-end market and adopts a large store model. The store style is light, luxurious and artistic, and the products have also been upgraded. The tea base comes from Taiwan tea gardens. , selected raw materials, is the brand’s attempt to layout in the new tea field.

In 2017, the group launched the sub-brand "Heima", specializing in brown sugar pearl milk tea, which is clearly differentiated from its other beverage brands.

It is understood that both Cat’s Eye Stone and Drinking Tea in the Tea Pavilion will be open to franchise.

5. Igarashi

Igarashi, the originator of Taiwan’s milk tea industry with a history of 25 years, founded his own sub-brand - koi in 2006. Igarashi is committed to raw materials and personnel. and empower it in aspects such as supply chain management.

koi is an international beverage chain brand that adopts a direct operation model and is not open to franchises. Currently, it has opened stores in Taiwan, Mainland China, South Korea, Japan, Singapore, Southeast Asia and other places, with more than 280 stores worldwide.

6. Mixue Bingcheng

Zhengzhou local tea brand Mixue Bingcheng has made a different sub-brand. Last year it launched the coffee brand "Lucky cup" )".

Lucky Coffee is mainly located in street stores, office buildings and university campuses. The store area is small and the product price is between 8-16 yuan. It supports dine-in and delivery.