The competition between Yihai Kerry and COFCO has already been infinitely amplified by the industry, and a direct confrontation between the two in oligarchic status is inevitable.

At the end of 2006, Wilmar acquired Kerry Cereals and Oils, a subsidiary of Singapore's Kuok Group, for US$2.7 billion, merged with its Chinese subsidiary Yihai Group, and established Yihai Kerry Company, becoming China's largest grain and oil company. The oil and fat industry oligarch has also become a world-class grain and oil giant. Since then, this grain and oil giant with annual sales of more than 100 billion has been on the same starting line as COFCO in terms of size and competitive strength.

However, with the tilt of national policies, in the entire competitive landscape, COFCO has narrowed the gap with Yihai Kerry in many disadvantaged areas. In the field of small packaged oil, according to a survey by China Oils and Fats Network, Yihai Kerry's market share in 2007 was 37, and COFCO's Fulinmen's market share was 7.8; by 2009, Fulinmen's market share had risen to 10, shrinking The gap between Yihai Kerry and Yihai Kerry is clear.

In the rice industry, the competition between the two is particularly fierce. In 2006, it entered the rice industry with "Xiangmanyuan" and later launched Arowana rice. In just one year, it surpassed "Fu Linmen" which was listed earlier. In the three years since 2006, Yihai Kerry has contracted with farmers to plant 280,000 acres of rice.

In the face of the rapid development of Yihai Kerry, COFCO began to increase its efforts to catch up, and in just the past two months, it has set up operations in Chengdu and Dalian.

After the establishment of the R&D center, technology has become an important bargaining chip in the game between Yihai Kerry and COFCO. On the one hand, Yihai Kerry can rely on the scientific research capabilities of the R&D center to improve the quality of its products. For example, investment in the field of biotechnology will play an important role in promoting the seed upgrading of agricultural products and the improvement of products; on the other hand, it can rely on R&D Improve the efficiency of the entire process. For example, in the research and development of rice bran oil, the rice bran from rice processing is reused, which greatly improves the efficiency of product use.