2. To apply in your own name, you must have an individual industrial and commercial license, and the business scope of the license is corresponding to the contents of the goods registered with the trademark. This is that you have to negotiate with the landlord. If you don't tell the landlord that you apply for the trademark directly, there may be many problems later. You can contact me directly for details!
3. Trademarks and trade names are related, and there are many factors. If the trade names and trade names are not very famous, there should be no conflict. I don't know what your trade names and trade names are.
please contact me directly if you have any specific questions.