It takes simple, obvious and easily recognizable images, graphics or text symbols as its intuitive language. Besides what it represents and replaces, it also has the functions of expressing meaning, emotion and indicating actions.
Extended data
The function of signs
1. Media promotion
With the development of social economy and the change of people's aesthetic psychology, logo design tends to be diversified and personalized. With the application of new materials and technologies and the realization of digitalization and networking, logo design has played a role in promoting and establishing brands in a broader field of vision.
Guarantee credibility
Brand products win the trust with quality, and trademarks are the guarantee of credibility, giving people a sense of integrity. Through logo, we can identify and judge the quality of goods more quickly and accurately.
3. Conducive to competition
Excellent signs have distinct personality, visual impact, easy to identify and remember, guide and promote consumption, produce beautiful associations, and help to stand out from many commodities.
Such as McDonald's and Pepsi-Cola, have played a very good role in this regard. ?
Baidu encyclopedia -logo (trademark /logo)