1.

There is an old lady who chops and stir-fries chili peppers. She sells a bottle of chili sauce all over the world. She is worth billions. She is the "Lao Ganma" Tao Huabi, the founder of.

There are so many chili sauce sellers in Guizhou, why can Tao Huabi succeed?

Because of her pattern.

When Tao Huabi first started her business, she found that many truck drivers traveling across the country would buy local chili sauce after arriving in Guizhou.

However, some local merchants in Guiyang are greedy for money and deliberately increase prices. They can only defraud everyone. Anyway, they don’t expect you to buy next time.

But Tao Huabi didn't think so. Not only did she not increase the price, she also took the initiative to send chili sauce with the "Lao Ganma" trademark to these truck drivers.

So "Lao Ganma" was brought to all parts of the country and became famous. From a small mountain village in Guiyang, to the whole country, and then to the world, those merchants who were greedy for petty gains would not be able to sell their goods in a few years. Not closed.

Tao Huabi's pattern is that she is not like other merchants who are greedy for petty advantages and care about temporary gains and losses, but focus on the brand and the whole country.

2.

Wumanlanjiang once explained the pattern this way:

In the case of "Lao Ganma", the pattern is the attitude of selling chili sauce , the game is their strategy. Why can’t other people’s chili sauce be popular? Because their grid is too narrow and their situation is too narrow.

But Tao Huabi is different. She clearly understands the essence of this matter ------- Taking advantage of small things will not last long, and building a brand effect is the key to breaking the situation.

Those who have a small outlook, care about temporary gains and losses, and are greedy for petty advantages will only be mediocre throughout their lives. Real success belongs to those who have a long-term vision and a big outlook.

3.

Many people with similar starting points are far apart from each other. The difference is not in IQ, but in structure.

I have a friend who quit his job and started a business after three months and gave up because he hadn’t made any money yet, which he couldn’t accept. “It’s better to be in the company, at least I get a salary every month.”

It is impossible for such people to succeed in starting a business. They care too much about temporary gains and losses, their vision is too narrow, and their pattern is too small.

What determines a person's upper limit is not ability, but the pattern of doing things. A person with a small structure is like a mouse trapped in a bellows, bumping into walls and being scarred everywhere.

Only by stepping out, reading more different books, and meeting more different people can we truly broaden our horizons and encounter a good ending.