The credibility of Tmall’s official flagship store is relatively high. Taobao flagship stores are merchants who enter Taobao Mall with their own brands, and the stores they open are called "flagship stores of a certain brand." The authenticity rate of such mall stores is still very guaranteed. The qualifications for brand merchants to settle in are:

(1) Business entity: private brand enterprise (the brand must be owned by the enterprise applying to open a store or owned by the legal representative of the enterprise (the trademark of the shareholder is not allowed);

(2) Brand qualification: Trademark registration certificate or trademark acceptance notice issued by the State Trademark Administration, (trademarks under transfer are not allowed);

(3) Business scope: same brand, different categories All products under.

Extended information:

Article 11 of the "Online Transaction Management Measures": Online commodity operators shall sell goods or provide services to consumers. Provide business address, contact information, quantity and quality of goods or services, prices or fees, performance deadlines and methods, payment forms, return and exchange methods, safety precautions and risk warnings, after-sales services, civil liability and other information, and take safety protection measures Ensure that transactions are safe and reliable, and provide goods or services as promised.

Article 12: Online commodity operators selling goods or providing services shall ensure the integrity of goods or services, and shall not use goods or services that are not in good condition. Reasonable split sales, no minimum consumption standards or additional unreasonable fees

Baidu Encyclopedia - Taobao Flagship Store