The relationship between Nike and Jordan is one of affiliation.

The Chinese Jordan Brand has nothing to do with Nike. The American Jordan Brand is a brand independently developed by Nike for Jordan to be managed by Jordan. It is affiliated with Nike. Only players selected by Jordan can have the opportunity. Join Team Jordan and wear signature Jordan shoes.

The relationship between Chinese Jordan and American Jordan

There is no connection between Chinese Jordan and Michael Jordan. The only thing that can be said to overlap is probably the trademark dispute between the two parties. On February 23, 2012, Michael Jordan appeared in a video and stated that he had filed a lawsuit with a Chinese court, accusing Jordan Sports Co., Ltd. (Qiaodan Sports) of infringing on his right to name.

The strange thing is that the court battle between Michael Jordan and China's Jordan has never been won. The Beijing No. 1 Intermediate People's Court finally ruled in the first instance that "Jordan" is just a common American surname. Jordan Sports Company was registered , The use of the "Jordan" series of trademarks does not infringe Michael Jordan's right to name or portrait.

The Beijing Higher People's Court issued the second-instance judgment on July 27, 2015, saying that Michael Jordan's appeal to cancel the disputed trademark of Qiaodan Sports was insufficiently based and the court would not support it. The registered trademark of Qiaodan Sports was not will be revoked.