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It is said that Chanel's classic "Double C" logo was copied. What happened?

When it comes to world-renowned luxury brands, Chanel can be said to be a household name, and its classic Double C logo is also very memorable. However, the inspiration for the double C logo actually came from the arched door of Chateau Cremat. It came to mind because the founder of Chanel saw the double C logo on the arched door when he came to Nice for a party.

Chanel is a classic French luxury brand. It was founded in 1910. Its founder was originally named Gabrielle Chanel. Chanel was born in poverty. She lost her parents when she was young and had to study in a nunnery school. Fortunately, she What's more, she learned good needlework skills at the nunnery school, which laid a certain foundation for her subsequent career. After Chanel became an adult, in order to be able to support her family, the 22-year-old Chanel found a job as a singer in a coffee shop and gave herself the stage name "coco". After that, Coco Chanel became her common name. During Coco's singing career, she was able to meet two very important clients, and their funding also gave Coco the first pot of gold to start her own business.

What’s interesting is that Chanel initially founded not the more well-known clothing or perfume stores now, but a hat shop. Chanel herself was quite talented in design, and her aesthetic ability was very advanced. At that time, most of the hats worn by women were decorated with gorgeous flowers and lace, which gradually became aesthetically tired. Chanel stood out with its simple and exquisite design, which also established Chanel's long-standing style, low-key and luxurious.

Chanel’s double C logo is also very impressive. It is not only simple and elegant, but also fits the founder’s initials. However, this logo was not invented by Chanel, but the pattern on the arched door of Chateau Cremat. It was used as the brand logo because it happened to fit Chanel's positioning of the brand.