“ARIEL” is a trademark applied for protection by the US Procter & Gamble Company from the General Administration of Customs. The Chinese trademark is “Bi Lang”.

In fact, English brands are generally not translated according to the meaning of the words, but rather take into account the language habits of the Chinese people and some homonymous meanings. For example, "Safeguard" in English is "safeguard", and the Chinese meaning should be " Security guard,” right. But it’s called “Safeguard”, and its meaning is very consistent with the product’s characteristics and positioning.