composition: letters that constitute trademarks refer to the smallest writing unit of pinyin characters or phonetic symbols, including pinyin characters and foreign letters such as English letters and Latin letters. The original Trademark Law classified trademarks composed only of letters as word mark, while the newly revised Trademark Law in 21 regarded letters as one of the constituent elements of trademarks, which is more practical and convenient for the trademark authorities to examine and approve trademark registration applications according to law.
Numbers, as the constituent elements of trademarks, are also the new provisions of the Trademark Law in 21. Numbers that constitute a trademark can be Arabic numerals or Chinese capital numerals.
as a three-dimensional mark that constitutes a trademark, it can also be called a three-dimensional mark, which is a three-dimensional mark with three measures of length, width and height. The trademark logo composed of three-dimensional logo is called three-dimensional trademark, which is different from the trademark pattern that we usually see on a plane, but appears in a three-dimensional material form, which may appear in the shape of goods, or in containers or other places of goods. Adding provisions on the registration and protection of three-dimensional trademarks is a new addition to the Trademark Law revised in 21, which will make the trademark protection system in China more perfect.
Color combination as a trademark element alone is also a new addition in the Trademark Law in 21. Unique and novel color combination can not only give people a sense of beauty, but also be significant, which can play a role in indicating the source of products or services, and can also play a role in distinguishing producers, operators or service providers.
a sound trademark is a group of music composed of notes or a trademark of a commodity or service with a special sound.
the above-mentioned trademark elements can be registered as trademarks alone, or two or more of the above-mentioned elements can be combined arbitrarily, identical or different, but they must comply with the relevant provisions of Articles 8 and 9 of the Trademark Law.
the colors of words, graphics, letters, numbers, sounds, three-dimensional signs or their combinations that constitute trademarks are registered in black and white colors and protected in black and white colors if the specified color requirements are not explicitly put forward when applying for trademark registration. If the specified color or color combination is explicitly put forward, it will be registered and protected according to the specified color or color combination.