Jordan, I believe, should be a household name. He was the most famous athlete in the last era and was called the God of Basketball. Indeed, in the basketball world, its glory and legends are very many, and it is precisely because of this that it is widely praised. As for Jordan Sports, I believe everyone is familiar with it. It is a well-known sports brand in China. Recently, Jordan himself initiated a lawsuit against Jordan Sports. After repeated trials by the court, Fujian Jordan Sports was awarded compensation of 350,000 yuan for star Jordan mental damage compensation and legal fees, and Jordan's trade name and trademark were stopped. In fact, the dispute between the plaintiff and the defendant in this case is the use of the right to name. Fujian Jordan Sports used Jordan's trade name and trademark without Jordan's consent, which caused complaints from the parties.

As a party, Jordan is definitely unhappy and must protect his rights and interests through legal means. Although Jordan Sports promoted him well in the China market this time, the effect was very good, making him a household name, but he was always a victim. After all, his reputation has been violated for so long, and he has not been authorized by him, so it is understandable and legal for him to choose a lawsuit.

As far as Fujian Jordan Sports is concerned, the penalty result is compensation in cash, and the trademark office can no longer use it. Cash is a small problem, but banning the use of the trademark is a big loss for him, completely subverting his whole brand and the whole market operation plan. Even so, it is self-inflicted. He should have realized that this day would come sooner or later when he registered the trademark. If he can confirm with the client in advance and get the approval of the other party, such a series of problems will not happen.

Therefore, seemingly small things every day may actually have great hidden dangers, so everyone must carefully consider every detail when making a choice and try to minimize the existing risks.