It is true that black people’s toothpaste changed its name to Haolai toothpaste.

In September last year, Black Toothpaste changed its brand name to "Haolai Toothpaste" and launched it on JD.com, Tmall and other platforms. However, it is understood that the Chinese trademark of Haolai toothpaste previously registered in Shanghai has been applied for cancellation.

In September last year, Haolai (China) Daily Necessities Co., Ltd., the parent company of Black Toothpaste, issued a statement stating that the "Haolai" trademark had been officially revoked by the China Trademark Office recently. This means that Haolai’s black toothpaste brand has officially withdrawn from the Chinese market.

The development history of black toothpaste

In the 1930s, the Haolai Group was established in Shanghai. It was the first to use pure natural mint and natural flavor formulas to create a unique and refreshing toothpaste. Black toothpaste. Before World War II, the products had been sold throughout China, Singapore and Thailand.

In the late 1940s, Haolai Group established production bases in Hong Kong, China, and Taiwan, China. Subsequently, Black toothpaste was also exported to Southeast Asian countries such as Malaysia and Singapore, occupying most of the local market share and becoming an important brand in the Southeast Asian market.