1. Do a good job in mapping and planning tourism brand resources. The industrial and commercial authorities in areas rich in tourism resources can work with tourism and other departments to investigate the trademark registration, use and protection of local historical and cultural tourism public resources, and formulate the current situation of trademark protection for urban historical and cultural tourism public resources. The investigation report on this aspect will be submitted to the local government to promote the tourism industry to pay attention to trademark work. For tourist attractions that have not yet registered trademarks, guide public institutions and industry associations affiliated to relevant industry authorities to carry out trademark planning and registration. 2. Strengthen administrative guidance for tourist attraction operators. By visiting enterprises and convening special seminars in the tourism industry, we can promote trademark knowledge to tourist attraction operators and guide them to enhance trademark awareness and register trademarks as early as possible. For those that have been maliciously registered, relevant rights holders will be guided to actively take remedial measures. 3. Increase the supervision and guidance of trademark agencies. Currently, most trademark registration applications are processed through trademark agencies. Due to issues of interest and quality, agents from some trademark agencies often assist squatters in malicious squatting. Therefore, it is necessary to increase the supervision of trademark agencies, standardize the order of the trademark agency industry, guide agencies to establish and improve internal self-discipline systems, and prevent them from becoming "accomplices" of malicious registration squatting. 4. Actively provide suggestions and suggestions to the tourism department. The brand of a tourist attraction is a symbol of quality and credibility. Protecting the trademark of a tourist attraction is to maintain its image and protect its intangible assets. The author recommends that the national tourism department add a rigid indicator that the name of a scenic spot must be registered as a trademark in the "Classification and Assessment of Quality Levels of Tourist Attractions" standard.