1. The way to deal with the trademark infringement of the defendant is as follows:
(1) Self-negotiation. If the two parties can reconcile after the infringement, it will not only enable the trademark owner to realize and safeguard his rights and interests quickly and effectively, but also prevent the infringer from damaging his reputation. Unwilling to negotiate or failing to negotiate, the parties may directly bring a civil lawsuit to the court;
(2) mediation. Mediation is not a necessary procedure to solve copyright disputes. If the parties are willing to mediate, fail to reach a mediation agreement or repent after mediation, they can directly bring a lawsuit to the court.
(3) Give administrative punishment. The administrative department for industry and commerce at or above the county level shall, after accepting a trademark infringement case, stop the infringement through investigation and evidence collection and on the premise of ascertaining the facts, and impose administrative penalties according to the infringer's illegal facts and the seriousness of the circumstances.
II. Legal basis: Article 52 of the Trademark Law of the People's Republic of China
Where an unregistered trademark is used as a registered trademark, or the unregistered trademark is used in violation of the provisions of Article 1 of this Law, the local administrative department for industry and commerce shall stop it, make corrections within a time limit, and may notify it. If the illegal business amount is more than 5, yuan, it may be fined less than 2% of the illegal business amount, and there is no illegal business amount or illegal business operation.
II. What is the process of registering a trademark
The process of registering a trademark is as follows:
1. The parties concerned apply to the Trademark Office for registration and submit the application documents;
2. The Trademark Office will conduct the examination within nine months;
3. After the examination, a preliminary examination and approval announcement can be made. If there is no objection at the expiration of the announcement period, the Trademark Office can issue a trademark registration certificate to the applicant and make an announcement.