Weizhiwang adheres to the development strategy of "facing rural areas, benefiting rural areas, developing harmoniously, and win-win for enterprises and farmers", which has led to more than 5,000 farmers and an average household income increase of 4,500 yuan, promoting Jiang The rapid development of the hawthorn industry in the county and surrounding areas has become a bridge and pillar for farmers to become rich.
Weizhiwang’s flagship product, candied hawthorn (cooked fruit), is exquisitely made using a unique formula and unique processes such as vacuum pre-cooking to infiltrate sugar, vacuum freeze-drying, and microwave drying and sterilization. Its taste is sour and sweet, sweet and sour, moderately sweet and sour, and is suitable for all ages. Regular use can achieve the unique effects of softening blood vessels, clearing veins, replenishing C, replenishing calcium, and appetizing, making it the first choice for consumers pursuing nutritious, functional, and leisure health foods. Weizhiwang candied fruit (salted fruit) series products have obtained the green food certification from the Ministry of Agriculture, and Weizhiwang hawthorn has obtained organic food certification.
Weizhiwang people carry forward the corporate spirit of "people-oriented, tenacious and confident, friendly service, innovative development", adhere to the corporate purpose of "pour sincerity into products, extend services to customer psychology", and pursue The corporate philosophy of "honesty, discipline, positivity and innovation" and unremitting hard work have created an indisputable fact: King of Wei - the King of Chinese Hawthorns. The reputation of King of Wei is getting better and better in people's minds. . In 2005, it was awarded the National Agricultural Products Processing Demonstration Enterprise; in 2008, it was awarded the National Key Leading Enterprise in Agricultural Industrialization recognized by eight ministries and commissions including the Ministry of Agriculture; in 2009, it was awarded the Shanxi Province Agricultural Products Processing “513” Project Key Leading Enterprise.
As a member of the drafting unit of the national standards "General Rules for Preserved Fruits" and "General Rules for Jam", Weizhiwang people have high standards and strict requirements, and regard product quality as life, so that the grade of Weizhiwang brand has been continuously improved. . After being recognized as a "Famous Trademark of Shanxi Province" in 2007, it was listed on the list of "China's Famous Trademarks" at the beginning of the new year in 2010. This is a reward and recognition for the hard work of the people of Wei Zhiwang. The King of Wei will take this as a starting point and move towards newer and higher goals inspired by new honors.