kaws is a super popular trendy brand now. Its recent collaboration with Sesame Street and Uniqlo has made it well-known to more people. In particular, kaws’ dolls are a major mascot in the fashion circle. We Let’s get to know this brand together.
What brand is kaws?
kaws is the name of a street artist and his brand of the same name. It is a representative of street graffiti art. Kaws's creative medium is mainly on advertising paintings or posters. Kaws founded the street fashion brand Original Fake, which uses various unique Kaws-style representative elements to extend into clothing and enter the trendy clothing market.
Kaws, formerly known as BRIAN, was born in New Jersey, USA in 1974. He is a street artist. His representative works include "The Long Road Home". In 2006, he founded the street fashion brand Original Fake, using various unique Kaws-style representative elements to enter the trendy clothing market.
Kaws brand characteristics
If we say that it starts from the avant-garde graffiti art and extends to dolls, sculptures, screen printing, and crosses over with fashion stars and fashion brands. Well-known for its creations in the world, the reason why KAWS is so popular in the fashion industry is that it dared to subvert and challenge the status of high-end fashion brands from the beginning, and launched a "spoof" spirit on them - of course, this behavior is exactly the hobby of street fashion culture. The trait that readers love most: a rebellious spirit that challenges everything dictated by the wealthy class.
How did kaws become popular?
KAWS has completely grasped the core of contemporary pop culture. By "spoofing" well-known big-name advertisements and characters, and in addition, it is almost "trademarked" "The images and techniques have successfully won the love of the public.
Among the many graffiti art creators, KAWS is different from other creators who graffiti on walls, subways, and trains. KAWS prefers to create alternative spoof graffiti on city posters and street light boxes and billboards. . Because of his alternative creative mode, people call him the graffiti thief.
What classic collaborations do kaws have?
1. The UNIQLO UT × KAWS × Sesame Street collaboration series has recently become a hot topic. This is already the second collaboration between the well-known artist KAWS and UNIQLO. Once released, demand exceeds supply, and Uniqlo can wear the works of world-class graffiti masters at a price of less than 100 yuan for ordinary people. It is really worth the money.
2. This is not the first time that kaws and nike air jordan have collaborated. This color scheme is really cool. The shoe body and hangtag are made of suede, and the heel and hangtag are printed with logos. The unique “X
3. The joint name of kaws and bape, the combination of double forks and shark teeth is visually impactful. The popularity back then was not inferior to that of coconuts today.