There are the following differences between corporate stores and flagship stores:

1. Differences in nature

Corporate stores refer to merchants certified by Alipay and operating as industrial and commercial businesses. Stores opened with a license are Taobao stores established in the name of the company, which are often referred to as "Taobao Market Stores." A flagship store is a shopping mall with a trademark registration certificate or trademark acceptance notice issued by the State Trademark Administration (trademarks under transfer are not allowed). The store opened is called a "brand flagship store".

2. The difference between logos on the homepage

Corporate stores can be opened on both Tmall and Taobao. On the front desk display, there is a customized store cover that displays the logo of the corporate store. The flagship store is only available on Tmall, and the logo is directly xxx flagship store. Taobao does not allow flagship stores to be opened.

3. Product Differences

The business scope of a flagship store must be all products of the same brand and under different categories, while corporate stores can deal in multiple categories of products of different brands.

Extended information:

Taobao and Tmall store categories:

Tmall series: flagship stores, specialty stores.

Taobao department: Taobao personal C-stores and corporate stores.

In general, flagship stores are definitely more secure than corporate stores. Because those who can open flagship stores are general agents or brand owners of relevant brands, they can at least guarantee that what they buy is genuine.

As for corporate stores, they can be opened as long as they are registered with the Industrial and Commercial Bureau. In fact, most of them are small companies opened by individuals. Or self-employed. The qualification requirements are not high. There is no guarantee that you can buy genuine products.

Of course, in addition to the difference between Taobao corporate stores and flagship stores, you can also look at the differences between flagship stores, specialty stores and Taobao C stores to learn more about the conditions of different stores:

Flagship stores need their own brands, usually from manufacturers; specialty stores can only sell one brand, and they can be agents. Specialty stores are just like stores, and any brand will do.

Flagship store: A mall store opened by the brand owner/owning company.

Exclusive store: A brand’s first-level licensee/agent/distributor, which can only operate one brand.

Specialized stores: They can operate multiple brands at the same time. The brands they operate can be their own, or they can be authorized by the brand owner or brand licensor.

Comparison of flagship stores, specialty stores, and specialty stores: Flagship stores are officially opened and are the most secure. A specialty store is similar to a physical specialty store, which is the most reassuring. A specialty store specializes in a certain category, such as a clothing store. It can sell multiple brands of clothing, but the type can only be clothing. This kind of store is prone to selling fake goods.

Baidu Encyclopedia-Flagship Store

Taobao-Consumer Service Center-Corporate Store

Taobao-Self-Service Center