For clothing and shoes, those who open specialty stores can earn 40% to 50% profit. For example, "Red Dragonfly" leather shoes, some shoes whose purchase price is between 80 yuan and 130 yuan, are sold for between 140 yuan and 250 yuan. The "Red Dragonfly" store in my local area has been open for nearly two years. It is now expanding its business scale and adding clothing. The store originally employed four or five part-time clerks, and its monthly expenses (including wages) were more than 4,000 yuan, not counting the cost of decoration. Based on this calculation, how many pairs of shoes does the store need to sell every month to maintain its sales?

But I found that the business of the specialty store is very good, and it should be able to sell more than 120 pairs of shoes every month. If we estimate by selling 6 to 7 pairs of shoes every day, the income is quite considerable (monthly profit reaches more than 10,000 yuan).

Similar to "Red Dragonfly", "Aokang" shoes are basically the same. Shoes purchased for 80 yuan are sold for more than 200 yuan, so the profit seems to be higher, but the overall feeling is that the brand lacks vitality and the sales volume is slightly low. The shoes of "Septwolves" are very good, but they are more expensive. Shoes costing 200 yuan can be sold for 350 to 360 yuan. The current sales volume of "Septwolves" shoes in the local area is much less than that of "Red Dragonfly". "Fuguiniao" shoes and "Celebrity Shoes" also follow the high-price route, and their profit situation is similar to that of "Septwolves".

First of all, it seems that there are many famous brands, many of which are domestically produced and used foreign brands. In terms of quality, the workmanship and materials of famous brands are much better than ordinary brands, but clothing brands of the same grade are too similar, and some just have different brands. Domestic manufacturers give money to the holders of famous brand trademarks every year, and then they can use this brand, such as "Yves Saint Laurent", "Dupont" and so on. It is also the reason why there are so many brands. The brand effect of many clothes is not obvious. The local "Yves Saint Laurent" and "Playboy" could not continue to do so. "Dunhill" and "Qipai" are still open, but you usually don't see many customers when you walk past them.

Clothing is relatively easy to make in winter. When summer comes, the boss will complain that business is as dull as water, and the rent is often just enough. In winter, it would be a good business if you could sell one or two sets of good suits every day. But because local consumption levels are low, few people want suits worth two to three thousand yuan. As for general clothing with clearly marked prices, it falls into the category of low price and small profit. It is not surprising to sell thirty to two or three hundred pieces a day, so that you can make between forty to four or five hundred yuan a day. Nowadays, there are many stores in this way, but people think that the clothes are not of high quality. The business is okay, but no one is particularly good.

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