IL is a brand of FILA clothing.
Trademark Fila (Fila) sporting goods company in Rome, Italy hired a Japanese designer in 1972 to design the trademark for fila. So the trademark with the letter f as the main element came out, and was greatly appreciated by Fila’s Italian boss.
This letter f is very creative, using beautiful and plump geometric patterns, with a strong artistic beauty, which is consistent with Italy's long-standing artistic atmosphere. Therefore, to this day, fila still has no plans to change its trademark.
Development of FILA In 1911, the Fila brand was founded by the Fila brothers in BIELLA at the foot of the Italian Alps. It was originally a family textile business.
Brand trademark
In 2010, Belgian tennis star Kim Clijsters wore Fila and won the US Open.
In 1982, the FILA brothers successfully registered the FILA trademark in China. In 2009, Anta Group acquired the FILA brand in mainland China, Hong Kong, and Macau (only the results of commercial negotiations, excluding Taiwan, China, hereinafter referred to as FILA China )’s trademark operation rights, and acquired the trademark operation rights in Singapore in 2017.
After the acquisition, FILA insists on operating independently in terms of products, sales, celebrities and other resources, combining sports, life and fashion, focusing on fashion sports.