The trademark we are talking about today is actually an important part of a company’s intangible assets, because in the modern competition process. You cannot sell some so-called three-no products. You must have your own logo. You must have a unique logo that is symbolized by your own brand. This is what is now known as the Industrial and Commercial Bureau. The creation of positions is to allow more companies to develop more brand logos of their own. Therefore, trademark is an important form of expression in conducting economic activities such as financing, mergers, and auctions, and in safeguarding one's own rights and interests. So today we are going to talk about how trademarks are evaluated? Let’s follow the editor to find out more about it?

First of all, let’s talk about it, so what is business value assessment? In fact, we know that when the Industrial and Commercial Bureau registers a trademark, they will have a certain amount of time to reflect it. The embodiment of use value and psychological value, fairness, impartiality and openness, the use of scientific methods, and then. In fact, we know that trademark is something similar to cultural property rights. Since a company has registered a trademark, other companies cannot use the trademark. If other companies use the trademark registered by the company, the company will violate the law. So, this is also the intangible value of a trademark.

Trademark assets can gain the ability to increase stock prices and thereby protect the interests of the company’s people. This is also the most important component of trademark evaluation. He aims to achieve more measurement of all assets. A compensation situation for assets, and as for trademarks, it can also be said to provide some strong evidence for advertising to gain more social recognition. A product will not become a three-no product, so the trademark becomes a greater value. It has become a greater guide to public opinion, so trademarks are also a huge intangible wealth, which is immeasurable. It is also a manifestation of cultural property rights.

Do you think trademarks are important in front of the screen?