In 1986, in Hejiao, Nanhai, Guangdong, Shengfang "CAILE" began to grow.

In 1997, we formally applied for the registered trademark of ‘CAILE’.

In 1998, Foshan Shengfang (United) Co., Ltd. was officially listed; "Caile" was approved for registration.

In May 2001, Shengfang Company launched Liming as its spokesperson.

In 2002, "CAILE" professional dandruff removal series products were launched.

In 2003, "CAILE" super powerful (plant) anti-dandruff series products were launched.

In October, the "Caile" anti-dandruff brand was listed as a key project of the Golden Bridge of Health by the Chinese Society of Preventive Medicine. At the same time, "CAILE" won the title of China's Well-known Trademark and became one of the most valuable brands in China's daily chemical industry.

In 2004, "CAILE" enhanced anti-dandruff series products and "CAILE" anti-dandruff shampoo series products were launched. Caile actively participated in various public welfare activities. "Happiness" has been deeply rooted in people's hearts.

In 2005, the "CAILE" noble choice series of products were launched, and the "Shengfang" moisturizing and whitening cream series were launched.

In 2006, "CAILE" fresh fruit vitamin C shampoo series products were launched;

In October, Shengfang's new base built in accordance with international standards was completed and put into use. In the same year, Shengfang Company was specially invited by the Ministry of Commerce of China to become one of the executive members of the "China Anti-Dandruff Shampoo Implementation Standard Drafting Committee".

In 2007, "Shengfang·Caile" doubled shampoo series products were launched;

In August, Shengfang Caile successfully passed the European Union (EN76/768/EE)/ The US FDA GMPC double standard certification has laid a solid foundation for Shengfangcaile to enter the international market. Shengfang began to expand into the international market.

In 2008, the "Shengfang·Caile" anti-dandruff shampoo series was launched;

In June, released by the China Brand Research Institute, the "Caile" brand won the China The title of Top 500 Brands, with a trademark value of RMB 745 million.

In 2009, "CAILE" tea seed essential oil series products were launched.

In 2010, the "CAILE" aromatherapy essential oil series products were launched.

In 2011, the "CAILE" herbal collection series and the "CAILE" anti-dandruff series were launched.

In 2012, Caile entered Tmall Mall.

In 2013, Caile brand expanded its e-commerce development layout and established sales platforms in JD.com and Suning.com.