There are two versions of the Starbucks logo.

The first version of the brown logo is derived from a 16th-century Scandinavian wood carving of a two-tailed mermaid. She has naked breasts and a fully visible double fish tail.

1 Later, Starbucks was merged with Daily Coffee founded by Mr. Howard Shortz, so it changed its trademark.

The second version of the trademark follows the original mermaid pattern, but makes some modifications. She does not have naked breasts, and changes the color of the trademark to the green of the Starbucks logo. In this way, the original Starbucks and every brand are combined. The characteristic trademark of Japanese coffee was born.

Starbucks’ green logo is a two-tailed Poseidon image that looks like a mermaid. This logo was designed in 1971 by Terry Heckler, a young designer in Seattle, who was inspired by medieval woodcut Poseidon statues. The mermaid image on the logo also conveys the dual meaning of primitiveness and modernity: her face is very simple, but it is packaged in a modern abstract form, with black and white in the middle and only surrounded by a circle of color on the outside. When Starbucks created this logo twenty years ago, there was only one coffee shop. Today, the graceful "green mermaid" has become a symbol of American culture along with the McDonald's "m".

From the evolution of the Starbucks logo, it is easy to see that the mermaid is becoming more and more reserved. From the beginning with her breasts exposed, to the later version, it is difficult to distinguish her double-tailed version. The first major change (version 1994) was to cover the mermaid's breasts with her hair, like many subtle beauty photos. It is said that this comes from the opinions of customers. They feel that the image of the mermaid is very offensive and there are too many "sexual" elements in it.

The fishtail that looks like split legs has been removed. That posture is really unsightly. This is also the biggest improvement of the current version.

This important change is said to have been made by Mr. Micheal Parent from Quantum Graphics & Design. After he discovered that everyone was unhappy with the mermaid with its legs spread open, he took the initiative to find Howard Schultz and submitted his own modified design. Of course, he also made a lot of money for it.