the n-letter sports shoes are New Balance of new balance.

New Balance, a brand founded by Mr. William J. Riley in Boston, the marathon city of the United States in 196, is known as "president's jogging shoes" and "king of jogging shoes" in the United States and many countries.

since it was founded in Boston, USA in 196, New Balance has been making continuous progress in scientific and technological materials, product appearance and comfort with the spirit of manufacturing excellent products. The only constant is that New Balance operates in the spirit of high standard ethics, 1% customer satisfaction and teamwork, with a view to becoming a high-tech.

expanded materials

The reason why p>New Balance can become the second largest brand of sports shoes in the United States, and even beat brands such as Adidas, in this extremely market-oriented country of the United States, is because the company can accurately position the market.

It is different from Nike or Adi, and its positioning is mainly aimed at adults who have certain requirements for the comfort of shoes. It believes that this part of customers will turn to pay attention to the comfort of shoes and the protection of feet from the appearance of shoes, and at the same time it has strong purchasing power. And because of its unique positioning, it hardly shares the market with several other shoe giants.

Baidu encyclopedia -New Balance