Superior natural environment, rich agricultural resources and unique folk culture have formed a profound food culture in Shitang Village. Shitang village has always had the habit of brewing wine, which has a history of more than 350 years. During Guangxu period, there were more than 80 wineries in Shitang Village.
Yellow rice wine has always been called "shochu". In the Southern Song Dynasty, Wen Tianxiang, a celebrity in Ji 'an, Jiangxi Province, praised that "the store brewed soju so well that it was really fragrant with flowers." It was named "Pile of Flower Rice Wine". To Wen Tianxiang, who fought against Yuan soldiers, he would rather die than surrender, and wrote a famous sentence, "Who has not died since ancient times, and the heart of keeping Dan is a history book." In order to remember this sage who is loyal to the monarch and virtuous, people even made a bunch of rice wine as a memorial for loyal ministers; Since then, the reputation of stacking rice wine has resounded throughout the country. At the end of the Ming Dynasty, some people in Ji 'an, Jiangxi moved south to be benevolent. At that time, Shitang Village was already a well-known thousand villages. A famous winemaker came to Shitang market and was attracted by the rolling mountains, gurgling streams, cool well water and full rice in the fields around Shitang Village. He couldn't help feeling: "A good place to make wine!" So he took root in Shitang and brewed Shitang Zhuanghua rice wine with clear and mellow well water and excellent rice in the village. Its taste, fragrance and shape can be compared with Ji 'an, Jiangxi.
Shitang Duihua rice wine is brewed by local high-quality underground water source, homemade wine cake and traditional technology. It is famous in northern Guangdong for its clear color, fragrance, mellow taste and good quality. Good environment, rich agricultural resources and high-quality water resources have created the high-quality characteristics of Shitang Duihua yellow wine, which is famous for its purity, mellow and pleasant. There are countless people from Lechang, Qujiang and Renhua who come to Shitang to buy rice wine.
Over the past few years, Shitang Town has relied on the cultural background and "business card effect" of Shitang Ancient Village as a "famous Chinese historical and cultural village", seized the favorable opportunity to implement the important instructions of the provincial party secretary 120 13 on May 2, 2003, and strengthened the yellow rice wine industry and cultivated a tourism brand with unique regional characteristics.
First, set up professional cooperatives to realize large-scale production. In June of 20 13, the specialized cooperative of agricultural and sideline products of rice wine was established, and the first batch of 2 1 brewers joined the cooperative, realizing "holding a group to keep warm". The annual output of raw wine increased by more than 200 tons from the original 100 tons, showing a booming development trend of production and marketing, initially achieving economies of scale and promoting the industrial production process of regional characteristic products. The second is to improve software construction and achieve market access. With the attention and support of the county special working group, a series of procedures such as registered trademark, commodity bar code, product packaging design, food hygiene and safety, production and circulation of Shitang rice wine were comprehensively improved, and the county quality supervision department was invited to carry out testing, which successfully put Shitang piled rice wine on the market, laying a foundation for implementing the brand strategy of piled rice wine. Third, the supporting infrastructure has been further improved. In 20 13, Shitang Town made great efforts to raise nearly1000,000 yuan, and established a tourism consultation and exhibition center and an exhibition hall of Shitang Duihua rice wine, which improved the construction of a series of supporting facilities such as product display, marketing and appreciation experience, comprehensively demonstrated the historical origin, brewing technology, quality characteristics, process inheritance and long-term planning of Shitang Duihua rice wine, and improved its popularity. The fourth is to increase publicity and promotion. Since 20 13, Shitang Town has successively assisted Guangdong Southern TV Station, Beijing Tourism Channel and Shaoguan TV Station to shoot special promotional videos such as Guangdong Intangible Cultural Heritage Shitang Duihua Rice Wine, Duihua Rice Wine and Discovery of Specialty. 20 14, 14 In June, Shitang Duihua Yellow Rice Wine Tourism and Culture Festival was successfully held. Through a series of activities, such as showing the intangible skills of Huamei Rice Wine and tasting Huamei Rice Wine, the profound historical and cultural connotation and regional characteristics of Shitang Huamei Rice Wine were further excavated and displayed. From the perspective of intangible cultural heritage, tourism resources, regional characteristics and local cuisine.