1. Trademark applications must be reasonable and standardized, no false evidence must be provided, and relevant evidence must mainly be retained.

2. When new cross-border e-commerce products are launched, the risk of trademark infringement must be carefully eliminated.

This move is not an admission of infringement, but an attempt to reduce the possible amount of compensation as much as possible.

Since cross-border trademark litigation involves responding to local litigation in the United States, the lawyer hired must be a local lawyer with U.S. qualifications. The following principles should generally be followed in hiring lawyers: The lawyer must be located in the place where the brand owner files the lawsuit. It is best to have an office; the lawyer is well versed in intellectual property litigation and has the corresponding technical background; the lawyer understands the Chinese language and culture or is equipped with legal assistants with corresponding skills; the lawyer has previous experience in representing Chinese companies in litigation in the United States.

Before the judgment of U.S. intellectual property litigation, both the plaintiff and the defendant can seek mediation. In practice, most cases are settled before judgment. For Chinese businesses, due to the high cost of litigation, the most commercially beneficial strategy for most cases is still to mediate as soon as possible. The cumbersome and lengthy intellectual property litigation procedures not only cost both parties money, but also a lot of time and energy, making them unable to concentrate on normal production and business activities. Therefore, formulating short, medium and long-term mediation strategies will save a lot of costs, reach a mediation plan as quickly as possible, and ensure the effective operation of funds in the PayPal account. This is also the maximum protection of one's own business interests.

Domestic small and medium-sized enterprises have a weak awareness of intellectual property protection, especially foreign trade companies. They should improve their awareness of intellectual property protection, learn relevant foreign laws, and learn to use legal protection while ensuring that they do not break the law. own rights and interests. In the event of infringement, a group of lawyers can be contracted to reduce litigation costs. For more information on trademark knowledge, please learn about 321 E-Commerce Academy.

Otherwise, if you have not just transformed into cross-border e-commerce, you will encounter intellectual property infringement and take the lead.

As the saying goes, if intellectual property rights are well handled, cross-border e-commerce will have fewer worries.

Picture and text: How 321 Editor’s cross-border e-commerce companies effectively protect their trademarks