Xtep feels like flying,

Xtep China Co., Ltd. is a comprehensive sportswear company under Sanxing Group that integrates marketing, R&D and production, with shoes and clothing as its leading products. supplies company. The company is located in the Quanzhou Economic and Technological Development Zone, covering an area of ??nearly 150 acres, with more than 4,000 employees. It has a star-rated hotel office building, spacious and bright standard factories and garden-style dormitory living areas. The company's production equipment is advanced and complete, including automated molding. There are 8 production lines and 41 sewing lines, with an annual production capacity of 8 million pairs. The company has always adhered to the business philosophy of "challenging ourselves, unremitting pursuit, interactive win-win, and comprehensive satisfaction". So far, it has won three top national awards: "Chinese Famous Brand", "National Inspection-Free Product" and "China's Well-known Trademark". Brand strategy is the top priority of corporate operation and management. The company has invested heavily in hiring "Hong Kong superstar" Nicholas Tse and Asia's super popular groups Twins and Boy's as brand image spokespersons to promote brand development with star effect. The fashionable and personalized "Xtep" products are favored by young fashion people. In 2005, the "Xtep" brand ranked 310th among "China's 500 Most Valuable Brands", which further reflects the strong market appeal of the "Xtep" brand. .

The English name of XTEP China Co., Ltd.'s brand "XTEP" is derived from the English "STEP BY STEP", which means "down-to-earth, step by step". The Chinese name "XTEP" has both the English name and She also expressed the unique cultural connotation of Sanxing Group and Xtep brand, that is, the journey Sanxing Group has gone through is different from its competitors, changing rapidly and staying steady step by step; it also represents that Xtep's consumers are different , they are a new generation represented by teenagers, who emphasize avant-garde, fashion, individuality and freedom. They like fashionable and personalized sporting goods, express themselves in sports, and advocate freedom in life. The Xtep brand symbol "X" embodies the brand culture of "avant-garde, fashion, individuality and freedom" and represents an unknown and mysterious field and world that we need to explore.

Vision: China’s No. 1 fashion sports brand

Brand positioning:

Consumer group positioning: a young generation mainly composed of teenagers aged 13 to 25 years old;

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Product positioning: avant-garde, fashionable, individual, leisure and free;

Price positioning: suitable for mass consumption, and belongs to the mid-range price system in the same industry in China;