In order to promote the development of the company's multi-brand strategy, Mason has accelerated the layout of the juvenile wear plate.
On May 28th, Mason Clothing announced that it would sign a cooperation framework agreement with Wenzhou Jianuo Clothing Co., Ltd. and other parties with a registered capital of 45 million yuan, and jointly set up a joint venture company, Zhejiang Senle Clothing Co., Ltd. with * * *. ..
Among them, Mason Clothing contributed 22.95 million yuan, accounting for 5 1% of the registered capital. After the establishment of the joint venture company, Senle Clothing will purchase the registered trademark right of "COCOTREE" brand held by Wenzhou Jianuo and some equipment to speed up production and operation.
It is understood that Wenzhou Jianuo is a private enterprise whose main business is clothing management. The company's main business is the design, production and sales of "COCOTREE" brand children's wear, and the products are targeted at teenagers aged 7- 16. The business scope of the joint venture company includes manufacturing and selling clothing, shoes and hats, knitwear, leather products and other products.
In recent years, Mason Clothing has frequently taken measures to strengthen the layout of children's wear market.
16 In May, Mason Clothing plans to set up a wholly-owned subsidiary, Mason Holdings (Hong Kong) Co., Ltd. in Hong Kong with its own funds, and through this company, it will acquire 0/00% of the equity and creditor's rights of Sofizasas 1. 1 000 million euros, a European high-end children's wear enterprise.
In March of this year, Mason also announced a long-term strategic cooperation with Children'sPlace, the largest professional children's wear retailer in North America.
Samma bought a trademark for children's wear to expand its market and increase its market share. Therefore, for businesses, if they want to expand their business, the first thing to do is to have a trademark.