Amazon hopes to maintain stable and high sales in the long term, so popular products have become the goal that everyone is chasing. In fact, high-quality products are the products that most sellers need daily, the kind that suddenly become popular. Popular products such as fidget spinners and fingertip monkeys often have short life cycles and high investment risks. It is recommended that you make your selection based on the daily necessities of the target market user group.

In the process of product selection, data analysis is a very important step. First, enter the Amazon list. We mainly conduct data analysis through the two lists of best sellers and new releases. Sellers go through the left list. Select the category you are interested in in the side box.

1. Hot-selling list analysis

In terms of search result analysis, sellers can analyze the search results based on the number of search results, price range, overall number of positive reviews, overall positive review rate, etc. Finally, the search results are concluded.

Practical process: Select a product to enter the store through the best sellers list, and then search the store for products with 30-50 reviews and a shelf time of about 3 months. The shelf time can be determined by the product's shelf time. Estimate the time of the first review, then search for the same product in other BS stores, and analyze product popularity trends through Google trends.

Second, product data analysis

In terms of sales data analysis, everyone enters the Amazon front desk to enter product keywords, and uses JS software to see the sales volume, ranking, and ranking of the products ranked on the homepage. In terms of reviews, do not do either hot or cold products. Hot products are products with thousands of reviews on the home page, and cold products are products on the home page with daily sales volume of mostly less than 30 units (high prices and very high profit margins). products).

3. Competitor analysis

When it comes to competitor analysis, it is mainly reflected in:

① Competitor brand influence

② Price and positioning of competing products

③ Review analysis of competing products

④ Listing of competing products

The professionalism of the seller can be judged from the listing of competing products. If similar sellers are experienced and have price advantages, Amazon recommends not to compete head-on with the big sellers. We can choose other market segments of the product. For example, the products made by big sellers are different watches, and children's watches are one. market segments.

Fourth, operating cost analysis

First, use the FBA calculator to initially estimate the interest rate of the product. The gross profit margin should preferably be higher than 30%, because there will be advertising investment and labor costs in the later period. If the gross profit margin is too low, you can only make small profits but quick turnover, but sales volume is an uncontrollable factor, so you must strictly control the profit margin when selecting products.

You can go to the Amazon Seller Bar to have a look. The owner of the bar has shared a product selection tutorial for Amazon sellers. It is very practical and I also received a copy.