1. Establishment time and background: Jialong was founded on 1999. Is a well-known national enterprise with a history of 20 years, with abundant hardware and equipment and profound cultural accumulation, so its products are very popular. Weilong is an emerging brand that started from marketing in recent years, with products and marketing accounting for 5% respectively.

2. Product strategy and R&D: Jialong is committed to combining initial intention with innovation, building a three-level R&D platform of "basic R&D- technology upgrade-product innovation", building standardized purification workshop and multi-channel testing procedures to ensure product quality and safety. Its products are diverse, including four leisure series, such as seasoned flour products, bean products, fish products and meat products, and each product has been carefully developed and produced. Wei Long's products, on the other hand, pay attention to innovation, and constantly introduce novel products to attract consumers, such as novel spicy strips, which have four flavors of cheese, lemon, mustard and bacon.

3. Marketing strategy: Jialong is supported by stable product quality and innovative product line, and expands the market through word-of-mouth communication and diversified sales channels. Weilong, on the other hand, has created a highly innovative road through unexpected marketing strategies and innovative consciousness, and constantly introduced novel products to attract consumers.

To sum up, there are significant differences between Jialong and Wei Long in product strategy, R&D and marketing strategy. Jialong is supported by stable product quality and innovative product line, and its market expansion is relatively stable; On the other hand, Wei Long keeps introducing novel products to attract consumers with its unexpected marketing strategy and innovative consciousness.