The brand name Tongrentang is used in the inner court.
The Tongrentang brand was founded in 1669 AD. It began to provide imperial medicine to the Qing Palace in 1723 and lasted for 188 years for eight generations of emperors. With the rapid development of China’s health industry, Tongrentang has been insisting on traditional Chinese medicine. While focusing on traditional Chinese medicine, we also focus on exploring the field of daily health care.
Carry out precise market segmentation and strategic brand layout with far-sightedness, and constantly seek greater breakthroughs in a precise, comprehensive and diversified brand structure. The brand used in the inner court is owned by Beijing Tong Ren Tang Xing'an Health Technology Co., Ltd. The responsible company has made every effort to build it. Under the strategic deployment of the group, it has been deeply involved in the health industry for nearly two decades, specifically focusing on consumers' pain points in health care.
The close integration of Tong Ren Tang’s more than 300 years of traditional Chinese medicine culture with the daily health needs in the new era has become Tong Ren Tang’s unique brand in this field.
Over the years, Neiting Shangyong has insisted on using the standards and handed down concepts of making imperial medicine to polish every raw material, every process, and every product, by building a full coverage network for all areas and application scenarios of daily life. , constantly optimizing the depth and breadth of Tongrentang's brand application in the field of daily health care, and enhancing consumers' new understanding of Tongrentang's brand strategy in daily life and life.
Tongrentang’s brand culture:
There are roughly two reasons for the formation of Tongrentang’s cultural quality concept. One is the self-discipline consciousness of Tongrentang people. Tongrentang people of all generations have adhered to the medical ethics of honesty and dedication, and proposed Xiuhe adheres to the belief that no one can see it but God knows what it is. The pharmaceutical process strictly follows the formula and uses authentic medicinal materials. We never cut corners or shoddy quality. Another reason is the external pressure of Tong Ren Tang.
This external pressure is the pressure of the imperial power. Because we are making medicine for the imperial palace, we must not be sloppy. Tongrentang people in the past generations have insisted on the four major pharmaceutical characteristics of unique formula, superior material selection, strict technology, and remarkable efficacy. , has produced many Chinese patent medicines with remarkable curative effects.
In 1989, the State Administration for Industry and Commerce awarded Tongrentang the title of China's first well-known trademark in the country, making Tongrentang the only enterprise to have obtained the title of China's well-known trademark in the national traditional Chinese medicine industry so far.
If we could sum up the entrepreneurial spirit of Tongrentang in one sentence, it would be to cultivate kindness and help the world and maintain health. The entrepreneurs of Tongrentang respect those who can maintain health and save the world, but medicine is the most important, and they regard practicing medicine and selling medicine as their first priority. It is a noble cause of benefiting the world and maintaining health. It is a noble cause that serves the society. Successors of all generations have treated visitors from all over the world who seek medical treatment and medicine, whether they are dignitaries or ordinary people, with sincerity.
Always insist on treating children equally and treating them equally.