Trademark agents refer to those who meet the conditions stipulated in the "Trademark Agency Management Measures" and participate in the trademark agent qualification assessment. The Trademark Office awards their qualifications and issues a "Trademark Agent Qualification Certificate". They are registered in the National Industrial and Commercial Administration. Professionals engaged in trademark agency affairs in trademark agency organizations designated and recognized by the General Administration.

The "Interim Measures for the Management of Trademark Agency Organizations" (issued and implemented by the State Administration for Industry and Commerce on July 1, 1994) stipulates that trademark agents are selected after qualification assessment. Those who have obtained the qualifications of lawyers or patent agents or have been engaged in trademark business for more than five years, or those who have studied intellectual property law for more than two years and obtained corresponding diplomas, will be assessed by the Trademark Office of the State Administration for Industry and Commerce upon personal application. Those who pass the assessment will be issued a "Trademark Agent Qualification Certificate" by the Trademark Office. Agents who have obtained the qualification certificate should engage in trademark agency business within a trademark agency organization. Persons who have not obtained a qualification certificate and are not employed by a legal trademark agency organization may not act as agents for others or act as agents in disguised trademark matters. Therefore, a trademark agent refers to a person who has obtained a trademark agency qualification certificate and engages in trademark agency business within a trademark agency organization registered with the State Administration for Industry and Commerce.

Trademark matters such as registration application and trademark protection are very legal and professional. The parties can go to the Trademark Office to handle the matter themselves, or they can entrust a trademark agency organization and the organization will designate a specific trademark agent. handle. Only trademark agency organizations registered with the National Trademark Office can accept entrustment to engage in trademark agency business. Individual trademark agents are not allowed to directly accept entrustment to engage in trademark agency business. Trademark agency