LOGO and production on the Internet
LOGO is mainly a graphic mark used by various websites on the Internet to link to other websites, representing a website or a section of a website.
1. The role of LOGO
1. LOGO is a sign and portal that links to other websites and allows other websites to link. The reason why INTERNET is called "Internet" is that various websites can be connected to each other. In order for others to enter your website, you must provide a portal for them to enter. The graphical form of a LOGO, especially a dynamic LOGO, can attract more attention than a text link. This is especially important in today’s age of competition for eyeballs.
2. LOGO is an important reflection of the website image. How can a well-dressed person let his business card be stained? As far as a website is concerned, the LOGO is the business card of the website. For a website that pursues elegance, the LOGO is its soul, the so-called "finishing point".
3. LOGO can make it easy for the audience to choose. A good LOGO will often reflect certain information about the website and its creator, especially for a commercial website, from which we can basically understand the type or content of the website. This will be highlighted in a link page full of various logos. Think about it, when your audience is looking for a website with specific content they want among a large number of websites, how important it is to have a LOGO that allows people to easily see the type and content of the website it represents.
2. International Standards for LOGO
International Standards for LOGO In order to facilitate the dissemination of information on the INTERNET, a unified international standard is needed. In fact, there is already a whole set of standards like this. Regarding website LOGO, there are currently three specifications:
1. 88*31 This is the most common LOGO specification on the Internet.
2. 120*60 This specification is used for A normal sized logo.
3. 120*90 This specification is used for large LOGO.
3. Tools and methods for making LOGO
It seems that there is currently no software specifically designed to make LOGOs, and in fact there is no need for such software. The image processing software we usually use or the animation production software (if you want to make an animated LOGO) can be well qualified for this job, such as FIREWORKS, PHOTOSHOP, Easy GIF Animator, etc. The method of making a LOGO is no different from making ordinary pictures and animations. The only difference is that its size is specified. Today's LOGOs are mainly based on pictures, especially GIF pictures, with a small amount of FLASH animations.
IV. Conditions that a good LOGO should meet
A good LOGO should meet the following conditions, or several of them:
1. Comply with international standards
International standards for LOGO
In order to facilitate the dissemination of information on the INTERNET, a unified international standard is needed. In fact, there is already a whole set of standards like this. Regarding website LOGO, there are currently three specifications:
1.88*31 This is the most common LOGO specification on the Internet.
2.120*60 This specification is used for general-sized LOGOs. .
3.120*90 This specification is used for large LOGO.
2. Exquisite and unique
3. Integrated with the overall style of the website
4. Able to reflect the type, content and style of the website
5. Express the creativity and spirit of the entire website and company as much as possible in the smallest space
Elements of excellent LOGO production
1. Recognition
< p>Regarding the requirements of recognition, it must be easy to recognize and remember. This requires simplicity in both color and composition.2. Specificity
The so-called specificity means that it must be different from other LOGOs and have its own characteristics.
Otherwise, the designed LOGOs will be the same.
3. Connotation
The design of a LOGO must have its own meaning, otherwise no matter how beautiful and perfect it is, it will only be beautiful in form, but without any meaning. This requires that the LOGO must have its own symbolic meaning.
4. Legal awareness
Regarding the legal awareness of LOGO, you must pay attention to sensitive words, shapes and language.
5. Overall image planning (structural)
The different structures of the LOGO will give people different psychological awareness, just like the horizontal line gives people the feeling of smoothness, stability, continuity and harmony. Calm, vertical lines give people the feeling of being high, straightforward, light and impetuous, while dots give people the feeling of expansion or contraction, which easily attracts people's attention.