In recent years, many people have registered companies, but most of them are not very clear about the terms logo and trademark. We are always deeply impressed by product logos, and we also wishfully thought that the logo is what we should do. Brand trademarks, what are the differences between trademarks and logos?

1. What is a logo?

LOGO is the foreign language abbreviation of logo or trademark, and is the abbreviation of LOGOtype, which plays a role in the logo. It has the role of company identification and promotion. Through the image of the logo, consumers can remember the company's main body and brand culture.

LOGO is a change of the Greek logos and is a product of modern economy. It is different from ancient imprints.

Modern logos carry the intangible assets of the enterprise and are the medium for the company's comprehensive information transmission. In the process of corporate image transmission, it is the most widely used, most frequent, and also the most critical element. The company's strong overall strength, perfect management mechanism, high-quality products and services are all embodied in the logo. Through constant stimulation and repeated portrayal, it is deeply engraved in the hearts of the audience. However, a logo is not a trademark.

2. What is a trademark?

A trademark is a graphic symbol that distinguishes the products or services of one enterprise from those of another enterprise. It mainly includes text, graphics, letters, numbers, three-dimensional logos and color combinations, as well as combinations of the above elements. Trademarks are signs with distinctive characteristics and are the product of modern economy. Trademarks approved and registered by the state are "registered trademarks" and are protected by law. The trademarks we usually refer to are registered trademarks.

3. The difference between trademarks and logos:

Difference 1. The ways to obtain rights for logos and trademarks are different

Logoes can be regarded as works of art and do not need to be registered after creation. You can enjoy copyright protection. To obtain trademark protection, a trademark must be registered with the corresponding national agency.

Difference 2. The ownership of logo and trademark rights are different

Many companies commission designers to design their logos, and there may be situations where the logo designer and the owner are not the same person. If this is the case, there are two results. One is that according to the agreement, the copyright of the logo belongs to the company, and the other is naturally owned by the designer. Compared with the issue of ownership of logos, trademarks are much simpler. Trademarks can only be owned by the trademark owner.

Difference 3: Different ways of protecting logos and trademarks after infringement

If the rights to the logo belong to the designer, then if the logo is infringed, the interests of the owner of the logo will actually be harmed, but Only the designer has the right to sue. The trademark owner can directly sue for infringement in his own name.

Difference 4. The laws governing logo and trademark protection are different

Logo is protected by the Copyright Law, and trademarks are protected by the Trademark Law. If the logo is applied for as a trademark, the logo will be protected by the Copyright Law and the Trademark Law.

Difference 5. The period of protection for logos and trademarks is different

Logos can be regarded as works of art. The protection period for works of art is generally 50 years, and the validity period of trademarks is 10 years. However, it can be renewed after expiration. In fact, the term of trademark protection is unlimited.

The above is the relevant content about the difference between trademarks and logos. Therefore, a logo can be a trademark, and a trademark can also be used as a logo, but a logo may not be a trademark, and a trademark may not become a logo. Bajie has focused on solving issues such as trademark registration, trademark transfer, brand licensing, trademark cases, and brand operations for many years. Trademark logo trademark registration application